Award-winning content creation, distribution and media strategy

Emotional Impact Trumps Technical Perfection During Content Creation

by Ryan Coutu

There are many articles and lists on the internet telling you what you need to make a successful video. Almost unanimously, story is first on the list. Rightfully so, without story, there is nothing to inform all other aspects of a piece. Aesthetic, style, tone, pace, these are all things that are dictated by what story you are trying to tell.