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4 Reasons Why Radio Can Provide Extra Spring to Marketing Campaigns

by Wendy Chung

It may come as no surprise that news/talk radio listenership spikes during breaking news or natural disasters, such as during the 2017 hurricane season. But you may be astonished to learn that radio is still a top medium in the majority of American lives. Leaving radio off your campaign media mix, may mean missing an important opportunity to reach your target audience.