4 Social Media Strategies Sure to Engage your Audience

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As the way people are receiving their news has drastically changed over the past few years, social media has become a far bigger part of PR than ever before, especially when targeting certain demographics. Today, 69% of the public uses some type of social media.[1] And as social media touches almost every aspect of our lives, marketers are looking to follow their audience.

But when it comes to social media and broadcast PR, how will your message cut through the clutter? Here are a few helpful things to keep in mind before you even begin your outreach.

1. Know your audience

This one may seem obvious, but knowing your audience is truly the most important thing to keep in mind when pitching online publications and blogs. You wouldn’t pitch a TV station’s medical reporter a story about cars and the same holds true for online. Be sure you are pitching a story that is relevant to the outlet that you are pitching.

2. Relinquish control

One of the most vital things to consider when collaborating with a blogger or influencer is authenticity. It is critically important for bloggers and influencers to create a post in which they can retain their own voice. This might mean giving up a bit of control in the way your message is disseminated.

3. Pictures > Video

The attention span of human beings is less than ten seconds, so if you want your message to flourish, bold images and succinct videos will do the trick!

4. Consider micro-influencers

Bigger isn’t always better. Micro-influencers typically have between 1000 and 100,000 followers and write specifically about certain topics such as travel, food, fashion, and interact consistently with their readers. These sites might have less saturation but often create a larger array of content with a more engaged audience.

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ABOUT THE EXPERT: STEPHANIE RITTENHOUSE

Stephanie Rittenhouse is the Media Relations Manager at MultiVu a Cision company. A seasoned industry veteran, Stephanie began her career in broadcast public relations as a media relations specialist for News Broadcast Network (NBN). After five and a half years at NBN, Stephanie joined MediaLink as a Broadcast Project Manager, then WestGlen Communications as a Senior Project Manager. Stephanie holds a B.A. in Communications from Fordham University.

About MultiVu

MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.

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