OMG—WTF is going on with all these acronyms?? SMH, IDK what anything even means!
We have a lot of services and technical terms we like to throw around at MultiVu, so it’s only natural their acronyms have become commonplace. Here’s a guide to some of our most used industry acronyms so you stay in the know:
- MNR—Multichannel News Release. A custom-designed landing page featuring a conversational version of your press release and multimedia assets. This page works in tandem with PR Newswire’s distribution of the traditionally-formatted release.
- SMT— Satellite Media Tour. An SMT enables your spokesperson or expert to sit in a fixed spot, either in a studio or at a remote location, while being interviewed by network or local news anchors, radio personalities and bloggers via satellite from around the country.
- RMT—Radio Media Tour. This is a media tour with one-on-one prescheduled radio interviews with different radio stations. Some interviews are LIVE and some are taped for future use.
- BMT—Blogger Media Tour. A media tour where your spokesperson conducts an interview with bloggers/influencers via conference call but it is done from a complete studio set. Bloggers receive a video link to the interview and post the content.
- DMT—Digital Media Tour. This is a media tour where your spokesperson conducts an interview with bloggers/influencers via conference call. Then bloggers post the interviews with some visual content.
- CMK—Content Marketing Kit. A CMK is a branded landing page distributed via PR Newswire’s online syndication network. This page is meant to drive actions like lead generation and online purchasing.
- CBS—Custom Broadcast Solution. A CBS is a method to help target specific markets or demographics. This can include a combination of earned and paid interviews and placements tailored to fit specific goals.
- ANR—Audio News Release. It’s usually a :30 or :60 second produced audio news or feature segment that is distributed to radio stations and networks.
- B-ROLL—In film or television, videos may cut away from the main story to show related scenery or action. These establishing shots may be used to show the audience the context of the story. These secondary images (often without sound) are called B-roll.
- OVD—Online Video Distribution. This is when your video is distributed to video portals, such as YouTube, Dailymotion, VideoBash, Vimeo and others.
- PSA—Public Service Announcement. This is a message trying to raise awareness or change public attitudes or behaviors on certain social issues.
- IFB—The Industry acronym for Interruptible Foldback and usually refers to the ear piece a talent wears during the SMT (see above) where the producer can communicate with them and they can hear the station anchor’s questions directly in their ear.
- AQH—An industry acronym that stands for Average Quarter Hour. For your ANR (see above) measurables, it’s the average number of people listening to that station for at least 5 minutes of the 15 minutes of that hour.
- CUME—Short for cumulative audience also for your ANR, this is the total number of different people who tune into that station during the course of a daypart for at least 5 minutes.
Hope this wasn’t TMI! With this cheat sheet you should be navigating the world of MultiVu acronyms in no time. B4N!
OMG – Oh my god
WTF – What the Fu**
SMH – Shaking my head
IDK – I don’t know
TMI – Too much information
B4N – Bye for now
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.