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Monk fruit¹s unique sweetness comes from natural antioxidants in the fruit that have a delicious sweet taste, but are calorie-free
Monk fruit¹s unique sweetness comes from natural antioxidants in the fruit that have a delicious sweet taste, but are calorie-free
So Delicious Dairy Free No Sugar Added Frozen Desserts with monk fruit concentrate
So Delicious Dairy Free No Sugar Added Frozen Desserts with monk fruit concentrate
GoLive Probiotic & Prebiotic Products with monk fruit concentrate
GoLive Probiotic & Prebiotic Products with monk fruit concentrate

NEW NATURAL, CALORIE-FREE MONK FRUIT SWEETENING INGREDIENT DEBUTS AT AMERICAN DIETETIC ASSOCIATION’S FOOD & NUTRITION CONFERENCE

Monk fruit concentrate is first fruit-based solution to naturally reduce sugar in favorite foods

SAN DIEGO (September 22, 2011) /PRNewswire/ — Monk fruit concentrate, an all-natural and fruit-based sweetening ingredient, will debut to the nutrition community at this year’s national American Dietetic Association’s Food & Nutrition Conference & Expo (FNCE) in San Diego, CA, September 24-27. By using the calorie-free sweetening ingredient in their products, a variety of leading brands such as Kashi, Bear Naked and So Delicious® Dairy Free have been able to significantly reduce their sugar levels, while maintaining their signature great taste. Attendees at FNCE will have the opportunity to sample new foods and beverages using monk fruit coming to retail shelves this fall.

Monk fruit is a type of small subtropical melon, and has been used in Asia for its remarkable sweetness and health-giving properties for hundreds of years. Monk fruit’s unique sweetness comes from natural antioxidants in the fruit that have a delicious sweet taste, but are calorie-free. With a supply of the best quality fruit grown to strict quality standards, a New Zealand-based company, BioVittoria, has developed a simple, natural process that concentrates the delicious calorie-free sweetness of the fresh fruit. This unique natural ingredient, which gained the U.S. FDA’s GRAS status in 2010, allows food and beverage manufacturers to improve the nutritional profile of their products and provide the great taste families demand.

“Every day, children consume about 400 calories from added sugar, which is far more than the U.S. Department of Agriculture recommends,” said Elizabeth Ward, registered dietitian, nutrition editor and author of the new book MyPlate for Moms, How to Feed Yourself & Your Family Better. “Families looking to reduce their sugar intake and maintain a healthy lifestyle should absolutely be on the lookout for products containing monk fruit concentrate.”

This fall, two new grocery products will hit store shelves featuring monk fruit concentrate to naturally reduce the sugar content in their food and beverage products:

To sample So Delicious® Dairy Free’s No Sugar Added Fudge Bars and GoLive Probiotic and Prebiotics beverages at FNCE, visit BioVittoria at booth #448 in the Natural and Organic section of the Expo. For more information on this delicious fruit, the natural process of deriving its sweetness and how it is used to reduce sugar in foods and beverages, visit www.MonkFruit.org.

About BioVittoria
BioVittoria is headquartered in Hamilton, New Zealand and is the world’s largest producer and processor of monk fruit (also known as luo han guo). For more information visit www.biovittoria.com and www.monkfruit.org.

About Turtle Mountain, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based foods and beverages, under the brands So Delicious® and Purely Decadent®. For full product offerings and complete nutritional information, please visit us on Facebook at So Delicious Dairy Free or Twitter @So_Delicious or online at www.SoDeliciousDairyFree.com

About Mass Probiotics, Inc. and GoLive™ Probiotic & Prebiotic Products
Mass Probiotics, Inc. researches, develops, produces and markets a family of probiotic and prebiotic bottled beverage and supplement products under the brand name GoLive™. For additional information about Mass Probiotics, Inc. and the GoLive™ family of products, please visit us at www.golive-now.com, www.massprobiotics.com or info@massprobiotics.com.