Hotels.com® Takes New York City on a “Bedventure”
Public gets transported to fantasy destinations with still more chances to score a one-night stay
DALLAS – June 28, 2012 /PRNewswire/ — Who ever thought bed-hopping could be so rewarding? On June 26th, hundreds of New Yorkers went on an exciting “Bedventure” thanks to Hotels.com® and its loyalty program, Welcome Rewards™. Participants went on a whirlwind, virtual vacation by “flying” from one exotic destination to the next on a larger-than-life, custom-made bed during the free outdoor event. New Welcome Rewards members who signed up on the spot were automatically entered to win one of three five-night stays at a destination of their choice, a $500 cash card, and a FlipCam.
“Bedventure” continues today on Twitter as Hotels.com fans still have a chance to score big with more great prizes. Tweet a picture of your “perfect place” to @hotelsdotcom, along with the hashtag #Bedventure, to be entered to win 10 Welcome Rewards credits – equivalent to a free night at one of our over 65,000 partner hotels. Two random winners will be chosen and notified at the conclusion of the promotion on July 2nd. Be sure to follow @hotelsdotcom to enter and see if you’ve won.
Eager to join in on the fun, consumers took a break from their desks or popped in with friends and family to take pictures while lounging on the giant bed with lush and exotic travel destinations super-imposed behind them. Participants were able to choose from five iconic travel destinations, including London, Egypt, China, the Caribbean beaches, and the Teton Mountains. Those who posed for the camera were also able to instantly share their silly and wild pictures via Facebook or Twitter.
“It’s great to see so many people having fun and ‘jumping’ at the chance to pick their fantasy destination and to take a picture with us in the beautiful weather,” said Taylor L. Cole, director public relations and social media, North America at Hotels.com. “Our Bedventure promotions aim to kick off summer travel and to get more people familiar with our Welcome Rewards program. At the end of the day, all we want is to help our guests find their perfect place and the best travel deals to get them there.”
The Hotels.com Welcome Rewards program is the industry’s leading loyalty rewards program, offering members a free hotel night after booking and staying ten nights. Members have more than 65,000 properties to choose from, with no blackout dates, allowing them to always find the perfect place and satisfy their wanderlust.
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Hotels.com is a leading online accommodation booking website with more than 150,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 6.5 million Guest Reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty program Welcome Rewards™, customers can earn a free night for every 10 nights stayed at more than 65,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow Hotels.com on Facebook at www.facebook.com/hotelsdotcom, on Twitter at www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world’s best-known brands.
Hotels.com, Welcome Rewards, Finding You The Perfect Place and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. © 2012 Hotels.com, LP. All rights reserved. CST # 2083949-50