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Time Warner Cable’s Connect a Million Minds Teams Up with will.i.am to Launch Wouldn’t It Be Cool If

To Inspire Interest in Science and Math, National Competition Challenges Kids across America to Dream Up and Submit Their Coolest Invention Idea – for a Chance to Bring Their Idea to Life

(New York, N.Y.) — February 21, 2012 /PRNewswire/ — As announced at the 2012 White House Science Fair on February 7th, today marks the official launch of Wouldn’t It Be Cool If…, a national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition.

Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life. Beginning today through March 28, 2012, eligible youth can submit their ideas at www.wouldntitbecoolif.com.

Eighty percent of jobs created in the next decade will require some form of math and science skills¹, and yet 61 percent of middle school students would rather take out the garbage than do their math homework². A key goal of Wouldn’t It Be Cool If… is to ensure students are engaged and interested in STEM subjects.

The campaign is jointly presented by Time Warner Cable’s philanthropic STEM initiative, Connect a Million Minds, and i.am FIRST, founded by artist, entertainer and entrepreneur will.i.am. Beginning today, will.i.am will appear in a national public service announcement that encourages kids to submit their cool ideas online.

“Science and math fuel the inventions and advancements that are rapidly transforming our world, and are essential skills for tomorrow’s innovators, scientists and programmers,” said will.i.am. “I’ve met a lot of kids who are using math and science to do amazing things, but we need more kids to understand the power of these subjects to change their lives, to change the world. Wouldn’t It Be Cool If… inspires all kids to dream big and empowers them to use math and science to bring their idea to life.”

Local partnerships and relationships will help reach youth and spread the word. The signature partner for this effort is the Boys & Girls Clubs of America, the nation’s largest youth-serving organization, which is working to get kids ideating in more than 4,000 Clubs. Local Time Warner Cable markets are collaborating with Clubs and other partners in nearly 20 cities to host events that will engage hundreds of youth.

Partner FIRST will host the finalist presentation, to be held as part of the annual FIRST Robotics Championship this April in St. Louis. During this momentous occasion, finalists will present their idea to will.i.am, FIRST founder Dean Kamen and other influential judges.

Finally, one winner will be selected to receive the ultimate prize — the opportunity to collaborate with Fahrenheit 212, one of the nation’s pre-eminent innovation consulting firms that works with global companies and brands to develop and bring to market industry- or world-changing ideas. The winner will work with Fahrenheit 212 over the course of several months to refine their idea, develop a business model and strategy, and explore how to bring the idea to market. This process will culminate with the winner presenting the refined idea to prospective investors.

Time Warner Cable has committed more than $100 million to addressing America’s declining proficiency in STEM through Connect a Million Minds, which aims to connect a million more students to hands-on, out-of-school science opportunities. Launched as part of President Obama’s “Educate to Innovate” campaign in November 2009, the campaign has encouraged more than 420,000 parents and other adults to pledge to connect a child to STEM education. To learn more about Connect a Million Minds, visit www.connectamillionminds.com.

“Time Warner Cable created Connect a Million Minds to address a critical issue facing the future of our nation,” commented Glenn Britt, Chairman and CEO, Time Warner Cable. “With the launch of Wouldn’t It Be Cool If…, we build on this commitment and continue our support of the President’s call to action of promoting STEM education among youth. In the spirit of Connect a Million Minds, we are doing so in a way that will promote creativity and fun for all kids.”

Building on this comment, Tessie Topol, Senior Director of Strategic Philanthropy for Time Warner Cable, said, “Connect a Million Minds has given us real insight into where the needs in this space are and how Time Warner Cable can make the greatest impact with its resources as a media and communications company. We believe that Wouldn’t It Be Cool If… speaks directly to youth about how math and science can make a difference in their lives. By focusing on creativity and ideation, and leveraging partners with strong youth reach such as will.i.am, FIRST and the Boys & Girls Clubs of America — our goal is to inspire many more kids to connect with STEM.

Wouldn’t It Be Cool If… contest submissions open today, and close March 28, 2012. More information about the campaign is available at www.wouldntitbecoolif.com.

About Time Warner Cable: Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and hone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com. www.navisite.com, and www.twcmedia.com.

About Connect a Million Minds: Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

About i.am FIRST: i.am FIRST is will.i.am’s initiative to support and get young people excited about STEM education in collaboration with FIRST (For Inspiration and Recognition of Science and Technology). Activities include participation by will.i.am at the annual U.S. FIRST Championships to meet with and speak before teen competitors, parents, team coaches, government officials and sponsors. As part of the 2011 Championship event, will.i.am executive produced the prime time TV special, “i.am.FIRST — Science is Rock and Roll” an electric hour of highlights from the 20th Annual FIRST ® Robotics Championship that documented the challenges that the country’s best and brightest students faced in the FIRST Regional Competitions leading up to and culminating in the international Championship meeting.


¹ National Science Foundation estimate
² 2009 Raytheon Corporation survey of 1,076 U.S. middle school students ages 10‐15

Videos

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Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life.
Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life.
Cool ideas can be submitted online at www.wouldntitbecoolif.com.
Cool ideas can be submitted online at www.wouldntitbecoolif.com.
Great ideas can come from all kids.
Great ideas can come from all kids.

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