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WHAT DO A NASA ASTRONAUT, SUPER BOWL CHAMPION AND MORNING SHOW CO-HOST HAVE IN COMMON… MILK HELPED FUEL THEIR SUCCESS!

Got milk? Launches Hispanic Heritage “Futuro Con Leche” Scholarship Program with New Campaign Featuring Successful Hispanics Jose Hernández, Victor Cruz and Karla Martinez

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Miami, FL, September 24, 2012 /PRNewswire/ — The Hispanic got milk? campaign celebrates Hispanic Heritage Month by launching the Futuro con Leche scholarship program in conjunction with a new campaign print ad featuring successful Latinos including Despierta America co-host, Karla Martinez; NFL® wide receiver, Victor Cruz; and NASA astronaut, Jose Hernandez.

Got milk? has partnered with the Hispanic Scholarship Fund to award Hispanic high school seniors with $40,000 in scholarships to help them further their education. As part of the application, students must submit an essay that captures the importance of milk as part of a breakfast routine to help fuel daily achievement. Students are asked to write a maximum of 250 words telling us about their high school journey and how breakfast with milk daily has helped in their success.

To further support the Futuro con Leche scholarship program got milk? created a special print ad with Hispanic figures that embody the definition of success: Karla Martinez, a graduate of University of Texas, and co-host on the highest-rated morning show on Spanish television; Jose Hernandez, a graduate of University of California at Santa Barbara and NASA astronaut; and Victor Cruz, University of Massachusetts graduate and celebrated NFL® wide receiver. All three have achieved a great level of success in their respective careers and know how important a daily breakfast with milk is to help prepare you for a successful day.

The Futuro con Leche scholarships are available on a competitive basis to graduating high school seniors of Hispanic heritage. Students must be enrolled full-time as a first year freshmen or first year community college student during the 2013-2014 academic year. To apply, please visit_hsf.net/futuroconleche. Applications welcomed from September 15, 2012 – December 31, 2012. Ten $4,000 scholarships will be awarded.

Eligibility Requirements

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Hispanic Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate Hispanic consumers about the health benefits of milk. For more information, go to www.ProyectoDesayuno.com or Facebook.com/BigoteDeLeche. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign. MGSCOMM is the agency for the Hispanic Milk Mustache "got milk?"® Campaign.

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Detras de las camaras en la sesion de fotos para el anuncio de got milk? para el mes de la herencia hispana con el astronauta Jose Hernández, Victor Cruz y Karla Martinez.
Detras de las camaras en la sesion de fotos para el anuncio de got milk? para el mes de la herencia hispana con el astronauta Jose Hernández, Victor Cruz y Karla Martinez.
Astronauta Jose Hernández, Victor Cruz y Karla Martinez con el famoso bigote de leche en la sesion de fotos para el anuncio de got milk? para el mes de la herencia hispana.
Astronauta Jose Hernández, Victor Cruz y Karla Martinez con el famoso bigote de leche en la sesion de fotos para el anuncio de got milk? para el mes de la herencia hispana.
El astronauta José Hernándezla, la presentadora de televisión Karla Martínez,  y Víctor Cruz, un campeón del Super Bowl con el bigote de leche.
El astronauta José Hernándezla, la presentadora de televisión Karla Martínez, y Víctor Cruz, un campeón del Super Bowl con el bigote de leche.

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