HISPANIC AMERICA JOINS ST. JUDE CHILDREN’S RESEARCH HOSPITAL® AND UNIVISION RADIO TO RAISE MORE THAN $5.3 MILLION FOR THE RESEARCH AND TREATMENT OF PEDIATRIC CANCER AND OTHER DEADLY DISEASES
Univision Radio stations across the country helped raise awareness and funds to support the lifesaving mission of St. Jude
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MEMPHIS, TENN. – FEBRUARY 18, 2013 /PRNewswire/ — St. Jude Children’s Research Hospital®, one of the world’s premier cancer research centers joined forces with Univision Radio, the leading radio network serving Hispanic America., to host its annual St. Jude Promesa y Esperanza® (Promise and Hope) radio event. Univision Radio listeners across the country tuned in on Feb. 7 and 8 to raise more than $5.3 million in cash and pledges to support the research and treatment of childhood cancer and other deadly diseases in the United States, Puerto Rico and around the world.
The two-day broadcast event highlighted the heartwarming stories of St. Jude patients and their families resulting in Univision Radio listeners across the country to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month. Seventeen cities around the nation and its territories, including Los Angeles, Dallas, Miami, Chicago, New York, and Puerto Rico, participated in more than 30 hours of programming to support the lifesaving mission of St. Jude.
“For more than 50 years, St. Jude Children’s Research Hospital has been a beacon of hope for thousands of sick children around the world,” said Randy Falco, president and CEO, Univision Communications Inc. “For us at Univision we are proud to partner with St. Jude and continue to support their pioneering research and innovative treatments to save the lives of children.”
St. Jude Promesa y Esperanza continued this year with the support of Univision’s portfolio of platforms including local radio and television stations, online, mobile and social media in addition to Univision America, Univision Radio’s AM radio network. Additionally, radio and television personalities from Univision showed their support for St. Jude Promesa y Esperanza via social media. Among the personalities who donated their time and talent to support these efforts were El Show de Piolin’s Eddie “Piolin” Sotelo; Desayuno Musical’s Javier Romero; Univision America’s Dra. Isabel, Hellen Aguirre Ferré, La Doctora Aliza and Rafa “El Acalde”; Raúl Brindisfrom El Show de Raúl Brindis; Intimo’s Alberto Sardiñas; El Show de Enrique Santos’ Enrique Santos; El show de Omar y Argelia’s Omar Velasco and Argelia Atilano; Despierta América’s Raúl Gonzalez; Primer Impacto’s Pamela Silva Conde; El Gordo y La Flaca’s Lily Estefan; Ilia Calderón from Noticiero Univision Edición Nocturna and more.
“Our partnership with Univision Radio enables St. Jude Children’s Research Hospital to share our lifesaving mission with Hispanic listeners across the nation and raise awareness and funds in the fight against childhood cancer and other deadly diseases,” said Richard Shadyac Jr., chief executive officer of ALSAC/St. Jude Children’s Research Hospital. “Thanks to their generosity, St. Jude can continue providing innovative treatments and exceptional care, while keeping our promise that no family ever pays St. Jude for anything.”
The Promesa y Esperanza event was further supported by a number of Hispanic artists including Luis Fonsi, Luis Enrique, Juanes, Prince Royce, Chino y Nacho, Angélica Vale, Los Tigres del Norte, Banda El Recodo, Karen Martínez, Natalia Jiménez, Ana Soberón, Kany Garcia, Christian Meyer, Leslie Grace, Santaye, Angel y Khriz, Gerardo Ortiz, Pee Wee, Romeo Santos, Diana Reyes, and many more. They reached out to their fans via continuous messages through their social media networks and by joining the conversation using the official hashtag of the event #StJudeUVN to encourage tuning in and supporting the St. Jude/Univision Radio event.
The daily operating cost for St. Jude is $1.8 million and more than 75 percent of that funding is covered primarily by public contributions. Funds raised support the St. Jude mission of finding cures and impact the lives of children in communities across the country and around the world, as St. Jude freely shares its research discoveries so one child saved at St. Jude means thousands saved worldwide.
Supporters interested in pledging a donation or learning more about St. Jude can visit promesayesperanza.org.
About St. Jude Children’s Research Hospital
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.