Worldwide launch:

Barton & Guestier: The passport to the great French Appellations

Bordeaux, France – November 2012, PR Newswire/- Barton & Guestier has completed the worldwide launch of the new packaging of its extensive range of AOC wines, covering 19 appellations* coming from six of the main French winegrowing regions.

The new educative labels represent a true invitation to travel to France and to discover and learn about the great French vineyards and their appellations.

Labels mention the name of the appellation, the region, the varietals and also taste descriptors for the classic appellations. The prestigious appellations carry a regional or village symbol.

The distinctive label shape, the strong Barton & Guestier branding (both on the label and the capsule) and the red B&G Passeport stamp make this range very impactful on the shelf.

The backlabels provide information and QR codes linking to the product sheet, the B&G website and the company fanpage on Facebook.

The classic appellations of each region are delivered in right-weight Bordeaux and Burgundy shape bottles and the prestigious appellations are delivered in specific or regional bottles.

All the wines carry the familiar B&G Barton & Guestier gold caps, for easy recognition on the shelf.

The new packaging replaces the Barton & Guestier Gold Labels.

The quality of the wines, vinified and monitored by the B&G winemaking team, remains unchanged. Laurent Prada: « Making a range of wine from all over France is an exciting and tough challenge. It forces you to think carefully about the typicity of each product in order to guarantee to our consumer that they are experiencing wine true to their terroir. This is only possible thanks to the very tight partnership we have in each French region. Even more than the technical know-how, the human relationship with the wine grower is key. »

The launch of the range is accompanied by promotional actions for trade and consumers with B&G Cooler bags, free dropstops on informative neckhangers, individual giftpacks and a real B&G passport!


*19 Appellations:
Classic: Bordeaux (red and white), Muscadet Sèvre-et-Maine, Rosé d’Anjou, Vouvray, Macon-Villages, Beaujolais, Côtes-du-Rhône
Prestigious: Médoc, Margaux, Saint-Emilion, Graves Blanc, Sauternes, Sancerre, Chablis, Pouilly-Fuissé, Beaujolais-Villages, Châteauneuf-du-Pape, Côtes de Provence Rosé.


Founded in Bordeaux in 1725 by the Irishman Thomas Barton, Barton & Guestier has developed a premium brand strategy based on AOC and Varietal wines from the main French wine growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. With almost three centuries of experience, the brand’s expertise guarantees quality and style of rare regularity, and reassures consumers in an increasingly complicated market. Innovative and informative packaging as well as modern communication tools make Barton & Guestier wines accessible for consumers worldwide. Barton & Guestiers sells 10 million bottles in 130 countries. Since July 2010 Barton & Guestier is part of the Castel Group.

Press Contact:

Philippe Marion – Barton & Guestier
Phone: +33(0)5-56-95-48-00 – e-mail:


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