YoCrunch® Launches Yopa!™ – a New Line of Authentic Greek Yogurt
Gymnastics Gold Medalist Gabby Douglas Flips for Yopa!
Naugatuck, CT January 30, 2013 /PRNewswire/ — YoCrunch, the fastest-growing, full-line yogurt brand, known and loved for its creative flavors and delicious toppings, proudly announces today the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for around $1.39/cup and $3.49/4-pack. Yopa! is the first to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings, including nine whole grain granola, toasted almonds or dark chocolate pieces.
Yopa! is the latest farm-fresh dairy product from YoCrunch, the first brand to marry toppings with high quality yogurt, and will be available in vanilla and four of the most popular fruit flavor combinations, including blueberry, strawberry, black cherry and peach. The super-creamy, Greek non-fat yogurt, which is high in protein, is made in the traditional way and from regionally-sourced milk. Yopa! celebrates its introduction with a unique “Like It or It’s Free” satisfaction guarantee. Consumers are encouraged to try Yopa! risk-free as a testament of the company’s confidence in its new product line.*
Self-proclaimed, life-long fan of YoCrunch, Gabby Douglas, the 2012 two-time Olympic Gold Medalist and 2012 Associated Press Female Athlete of the Year, will serve as the spokeswoman for Yopa! She is featured on the packaging, and in advertising and promotions. The tagline for Yopa!, “Balance Perfected,” complements both Gabby’s athletic prowess and her zest for life. “Growing up, I would always reach for YoCrunch because the variety of crunchy, flavorful toppings made me look forward to breakfast and it was something easy and affordable for my mom to give to me on the go,” reminisced Gabby. “The new Yopa! cups are the perfect food for me to have before a morning workout because they are packed with protein and all-natural ingredients that fuel me up for hours.”
As a commitment to excellence, four gallons of regionally-sourced milk are used to produce each seemingly decadent gallon of Yopa! yogurt – packing in lots of protein by using an authentic, strained Greek recipe. With quality yogurt that contains no preservatives, artificial colors or sweeteners, Yopa! perfectly balances taste, texture and protein to satisfy even the pickiest eaters looking for an on the go snack or meal replacement.
Please visit www.Yopa.com and follow us on Twitter (www.Twitter.com/YopaGreek) and Facebook (www.Facebook.com/Yopa) for promotional offers, events, contests, videos and the latest Yopa! news.
*Please visit www.Yopa.com/Promotions or www.Facebook.com/Yopa for complete details regarding the “Like It or It’s Free” satisfaction guarantee.
About The YoCrunch Company:
For more than 25 years, The YoCrunch Company has been creating fun, wholesome yogurt combinations. The YoCrunch Company, originally named YoFarm Yogurt Company, was founded with the mission to create a healthy snack by pairing the smoothest European yogurt recipes with New England’s farm-fresh dairy products. Dedicated to providing consumers with the ideal yogurt experience, the company was the first to pair creamy, fruit-filled yogurt with 100% natural crunchy granola in a dual cup. YoCrunch, and a phenomenon, were born.
As a small company, based in the residential neighborhood of Naugatuck, CT, The YoCrunch Company prides itself on being a company of firsts. It was the first to incorporate a selection of popular candy crumble toppings and toasted almonds in yogurt, as well as real pieces of crumbly pie crust in its Pie Parfait. YoCrunch’s latest innovation, Yopa!, is the first brand to combine authentic, strained Greek yogurt with delicious and fun-to-eat toppings.
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