Stacie Bright, Global Director of Marketing Communications for Unilever to Keynote BDI and PR Newswire’s Content Marketing Summit in New York on April 17, 2013.
New York, April 11, 2013 /PRNewswire/ — Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
The half-day morning conference will consist of several case study presentations followed by an interactive panel discussion.
- Ninan Chacko, Chief Executive Officer, PR Newswire
- Steve Haase, eCommerce Inbound Marketing Consultant, HubSpot
- Scott Linabarger, Senior Director, Digital Marketing & Creative Services, Cleveland Clinic
- Eric Webb, Sr. Director, Go To Market Services, McGladrey LLP
The conference will cover questions including:
- How do leading brands attract specific audiences through content marketing?
- Why is content marketing the foundation for achieving earned media goals?
- What is the important relationship between search & content marketing?
- What are case studies of marketers who create lead generation programs based on content marketing?
- How are leading companies organized for effective content marketing internally, with external partners, technologies, and platforms?
- How do regulated industries such as financial services & healthcare execute content marketing strategies?
- Why are leading marketers significantly increasing their use of multimedia & visual content?
- What are effective strategies to reach Millennials through content marketing?
- How do you measure media (reach & impressions), engagement (actions & responses), & ROI (sales and customer impact) of campaigns that include content marketing?
More than 150 senior marketing, communications and media professionals are expected to attend. For additional information, including registration, please visit http://www.bdionline.com.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living or http://www.unilever.ca/sustainable-living.
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About Business Development Institute
Business Development Institute (www.bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 13,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, networking, and value are what differentiates BDI from its competitors. Follow us on Twitter at (www.twitter.com/bdionline).
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