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Media Contact:

Allyson Culligan
Marina Maher Communications


Tone® Turn it Up!® series gives backstage, behind-the-scenes access to fans

SCOTTSDALE, AZ (June 12, 2013) /PRNewswire/ — Tone® Body Wash is partnering with pop duo Karmin for the Tone® Turn it Up!® series this summer, in conjunction with the introduction of new Tone® Ocean Therapy Body Wash. The Tone® Turn it Up!® series provides fans with exclusive access to Karmin while on tour with their newest single “A Cappella.” Fans can visit the Tone® brand’s Facebook page for the chance to meet Karmin as well as win other prizes such as CDs, concert tickets and Tone® Ocean Therapy Body Wash.

“As a fashion and beauty junkie, I could not be more excited to partner with Tone® Body Wash and be a part of the Tone® Turn it Up!® series. It’s a really fun program that gives me the unique opportunity to connect with Karminites nationwide beyond my music and the stage,” said Amy Heidemann of Karmin.

The Tone® Turn it Up!® series encourages women to kick off their day with a great shower experience by discovering their perfect combination of music and body wash. “Tone® Body Wash continues to find exciting ways to offer exclusive access to top music talent by partnering with celebrated musicians like Karmin. Through the Tone® Turn it Up!® series, fans are given a unique, behind-the-scenes look at how musicians amp up their day from the shower to the spotlight,” said Stefan Schriefer, Senior Brand Manager of the Tone® brand at Henkel.

Throughout the Tone® Turn it Up!® series this summer, fans can enter contest giveaways on the Tone® brand’s Facebook page for a chance to experience Los Angeles through Karmin’s eyes as they meet and hang out with the duo at their Los Angeles concert on August 16, 2013. Additionally, Tone® Body Wash is unveiling customized Spotify playlists via the Tone® brand’s Facebook page. Fans can create playlists based on their personality, find out which Tone® Body Wash best fits their mood, and by sharing the playlist, be entered into win a Tone® brand and Karmin prize pack.

The summertime launch of the Tone® Turn it Up!® series coincides with the launch of new Tone® Ocean Therapy Body Wash. Infused with a treasure trove of precious pearl, sea kelp extracts and Vitamin E, Tone® Ocean Therapy Body Wash evokes the luxury of a deep sea spa treatment in the shower, every day.

For more information on Tone® brand’s partnership with Karmin and Spotify, as well as additional information on Tone® Body Wash, visit www.Facebook.com/toneskincare.

Tone® Body Washes are available nationwide. Suggested retail price for an 18-ounce bottle of body wash is $3.99. For more information on Tone® Body Washes, Bars and Liquid Hand Soaps please visit www.ToneSkinCare.com.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.13 billion and adjusted operating profit of $2.98 billion in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.


About Karmin
Karmin took the internet by storm last year after posting a cover of Chris Brown’s “Look At Me Now” on YouTube. The clip instantly went viral and became one of YouTube’s most viewed videos of 2011. The duo has since racked up 200 million views for their videos with over 800,000 YouTube subscribers. The duo debuted their original music on Saturday Night Live’s iconic stage on February 11th performing “Brokenhearted” and “I Told You So” and instantly became a worldwide trending topic on Twitter that evening. Complex magazine said it best saying, “Karmin officially crossed over into the mainstream last night with a performance on Saturday Night Live..,” while AOL said “Karmin mixed bubblegum, rock and hip-hop, proving they’re capable of more than just covering Chris Brown tunes. Rapping like Nicki Minaj and moving like Gwen Stefani, Heidemann wowed..,” and Idolator said “Offbeat pop duo Karmin punctuated their remarkable journey from “Look At Me Now” re-makers to mainstream stars…”




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