"Loading the player…"
Alison Sweeney launches the Feed Your Better™ Campaign with Arnold®,Brownberry®,Oroweat® Breads to help inspire Americans to achieve their personal goals (Photo by Jamie McCarthy/Getty Images)
Alison Sweeney launches the Feed Your Better™ Campaign with Arnold®,Brownberry®,Oroweat® Breads to help inspire Americans to achieve their personal goals (Photo by Jamie McCarthy/Getty Images)
Sandwich Thins® rolls are baked with the goodness of whole grains and at 100 calories per roll, provide a delicious and nutritious way to feed your better sandwich craving.
Sandwich Thins® rolls are baked with the goodness of whole grains and at 100 calories per roll, provide a delicious and nutritious way to feed your better sandwich craving.

ARNOLD®/BROWNBERRY®/OROWEAT® BREADS CALL FOR ENTRIES FOR A CHANCE TO WIN A PORTION OF $100,000

Campaign to Help Americans Achieve Their Personal Goals

HORSHAM, PA, October 30, 2013 /PRNewswire/ — Earlier this fall, Arnold®/Brownberry®/Oroweat® Breads announced their partnership with actress, TV host, director, author and mom of two Alison Sweeney. Together, they are teaming up in support of the Feed Your Better Campaign, a program that will award a total of $100,000 to help Americans achieve their personal goals and be the best they can be. Individuals who are working to reach their better selves are invited to share their story at FeedYourBetter.com. Submissions should be no more than 10,000 characters, and describe the goal, why it’s meaningful, the actions that will be taken to find success and the benefits that will result once the goal is met.

Feed Your Better is about being better, doing better and feeling better. Feed Your Better is personal and can range from eating more nutritiously, to learning a new skill, to starting an exercise routine. Entrants can take cues from Alison Sweeney’s “better” for 2013. She is practicing meditation and spending more time with her family. “When I’m with my family, I strive to be my best self. That includes putting work aside to focus on them and to help one another to lead healthy and nutritious lives,” said Alison.

“Personally, I am always striving to be better. Each day, I try to make the best choices possible for myself and my family,” said Alison, who is both a partner for the program and a judge of the entries. “I am excited and gratified to launch the Feed Your Better Campaign with Arnold®/Brownberry®/Oroweat® Breads because I want to help inspire Americans to achieve their own personal goals.”

Alison will serve on a judging panel to review entries based on originality, creativity and sincerity, and will select finalists for online voting. From December 9, 2013 to January 3, 2014 these stories will be featured on FeedYourBetter.com and the public will determine three recipients to be awarded $20,000 each to help them achieve their personal goals. Six runners-up will each receive $5,000, and simultaneously, a sweepstakes will provide $100 each to 100 individuals.

The campaign was inspired by the finding that self-motivation is often a barrier to success — 80% of men and women believe they are the biggest obstacle to meeting their personal goalsI. Additionally, when budgets are tight, a majority of Americans first cut the items that help them be or feel betterII. The Feed Your Better Campaign was created to help Americans be their best selves, and will provide funding to individuals whose winning entries are selected for their commitment to self-betterment.

“Arnold®/Brownberry®/Oroweat® Breads looks forward to supporting men and women in their efforts to meet personal goals and be their best selves,” said Ted Swain, Brand Manager, Arnold®/Brownberry®/Oroweat® Breads. “It’s all about making smart choices and we believe that when people eat better, they feel better, too. The Feed Your Better Campaign is an exciting extension for us.”

The Better Self Survey
A recent national survey revealed that Americans seek self-improvement, but either they or their budgets get in the way of successfully achieving their better selves. The study shows that Americans think fatter wallets, flatter stomachs and better food are the keys to self improvement, and they would focus on saving money (21%) and increasing exercise (21%) to help them feel better, along with eating healthy (17%).

Alison Sweeney Tips to Feed Your Better

  1. Find ways to stay active in your everyday life. Some weeks, I exercise daily and others, I work out as many days as I can! During these busy times, I try to find ways to incorporate physical activity into my schedule, like running around outside with my kids or going for a family hike. Spending quality time with friends and family while staying active allows you to Feed Your Better in more than one way.
  2. Focus on the goal — what being healthy means to you. Making healthy choices isn’t just a one-time decision; it’s a lifestyle that will allow you to become an entirely better you. That’s why I love the Feed Your Better Campaign – it acknowledges that everyone has their own particular “better” that can lead to a lifetime of change. Whether it’s having more energy to keep up with your kids, getting your blood pressure in-check, or completing that 5K race, look at the long-term picture. Keep in mind the wonderful benefits you’ll reap once you start living well!
  3. Prepare and plan. It’s easy to skip a workout or opt for an unhealthy meal when you’re unprepared or in a crunch. Sandwiches made on Arnold®/Brownberry®/Oroweat® whole grain breads are a perfect on-the-go option that never get boring, and allow you to create something different every day. Or, cut up your favorite fruits and vegetables at night so the next morning, you can grab a snack that holds you accountable to healthy habits and keeps you on-track – no excuses!

For more information about Feed Your Better and to enter the promotion, visit FeedYourBetter.com. For further inspiration, visit youtube.com/loveyourbread to view an exclusive video from Alison about the Feed Your Better Campaign.

About Alison Sweeney
Alison Sweeney is busy juggling the roles of host for NBC’s hit reality series “The Biggest Loser” and award-winning actress Sami Brady on NBC’s Emmy Award winner daytime drama “Days of our Lives." Over the last few years, Alison has added director and producer to her long list of credits and last spring, she authored her first novel “The Star Attraction.” She lives with her husband and their two children in Los Angeles, California.

About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 25,000 U.S. associates operates 69 manufacturing locations in the United States.12,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Francisco®, Freihofer’s®, Heiners ®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa.®

Contact:
Allyson Culligan, Marina Maher Communications, #212.485.1688,
aculligan@mahercomm.com

# # #

I The Bimbo Bakeries USA The Better Self Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, ages 18+, between August 7th and August 14th, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

II The Bimbo Bakeries USA Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, ages 18+, between August 7th and August 14th, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.