ALL-NEW 2015 HYUNDAI GENESIS DEBUTS AT NORTH AMERICAN INTERNATIONAL AUTO SHOW WITH FLUIDIC SCULPTURE 2.0 DESIGN AND HTRAC® AWD CAPABILITY
New, Ultra-rigid Rear-drive Platform Adds More Precise Vehicle Dynamics, Superior Passenger Safety and Multi-mode AWD Availability
The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.
“Hyundai is proud to bring our next-generation Genesis sedan to eager U.S. consumers in just a few short months,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin.”
FLUIDIC SCULPTURE 2.0
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.
Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.
The single-frame 3D-hexagonal grille ensures the front end of the all-new Genesis is not only striking, depicted in semi-gloss chrome, but also encompasses available HID headlamps, LED indicators and fog lamps. In profile, the Genesis daylight opening is more expressive, with fluid lines and blended surfaces, a sleek C-pillar helping to emphasize the sporty styling. The rear of the all-new Genesis benefits from a sculptural aesthetic with jeweled, full-LED taillamps.
The cabin layout of all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user-centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper-instrument panel and B-pillar with the headliner. Genesis displays ultra-precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders.
Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front headroom and rear shoulder room.
Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in redesigning all primary controls to deliver maximum ease of use. The steering wheel design and grip has been improved and onboard switchgear was redesigned; a number of switches previously found on the center console of the original Genesis were relocated and reshaped on the Genesis. Further ergonomic improvements to ensure ease of reach and control have been meticulously evaluated and executed using a specially-designed laboratory tool created to measure occupant operational force for ergonomics.
A new design pattern has been introduced to decrease relative interior reflections and brighten dashboard surfaces, while high-grade materials such as genuine aluminum and matte-finish wood are available. Cohesion between the center fascia and audio controls has been ensured through a streamlined design, making the two separate sections appear as one. To ensure a luxurious feel, Genesis was intensely scrutinized for its use of materials, with extensive analysis of the relationship of different materials, their texture and color coordination.
Driver and passenger posture are optimized using enhanced seat pad density, improved seat support technologies, such as adjustable driver’s seat power bolsters and seat cushion extension. Genesis seats offer 12-way power front seats, including 4-way power lumbar, heated front seats with available ventilation, as well as available heated rear seats. Seat materials and stitching quality have been enhanced with the introduction of double, rather than single stitching. The redesigned driver’s seat incorporates new functionality, with an available new air-pressure pump and controller valve, providing seatback bolster adjustment through individual air-cells located in the seat. With a total operating time under 8-seconds, the Genesis benefits from both a faster activation process and greater range of adjustment than many competitive rivals.
New interior-focused features for Genesis include available manual rear side sunshades for enhanced occupant comfort. Genesis passengers are also sure to appreciate the enhanced perspective of their surroundings via the new available panoramic sunroof.
NEW ULTRA-RIGID PLATFORM WITH AVAILABLE AWD
The 2015 Hyundai Genesis receives a redesigned platform to accommodate its new available HTRAC® AWD system, using no shared components with its previous generation. The platform employs even more advanced -high-strength steel, now over 50 percent of total platform composition. The benefits of strategic use of high-strength steel are immediately evident in 16 percent stiffer torsional rigidity and 40 percent stiffer bending rigidity compared with the highly-acclaimed first-generation architecture. As a result, the new Genesis is stiffer in both torsional and bending rigidity than the BMW 5-series.
Body and mounting point stiffness are also improved on the Genesis. Ensuring a smooth ride over rough roads was a top development focus, achieved by a more robust connecting structure, extensive laser welding, reinforced body and chassis mounting points, new hot stamping and dipping techniques for the B-pillar and roof sides, and an increased amount of high-strength steel in the chassis. Front shock towers are made of aluminum, and a diamond-shaped strut bar maximizes front structure rigidity for precise steering response. Front seat frames were also strengthened for greater rigidity.
Fully leveraging this new, stiffer chassis is an all-new rear multi-link suspension, with newly optimized 5-link geometry and increased suspension travel for a broader envelope of both dynamic performance and ride comfort. Lateral suspension stiffness and overall ride comfort refinement were top priorities in its dynamic development. The fully-independent, 5-link front and rear suspension designs have increased stiffness compared with the original Genesis, with increased front and rear suspension travel, for greater wheel articulation and bump absorption over a variety of road surfaces. The reduction in camber angles when turning at speed results in improved steering feel, 23 percent less tire tilt, and increased lateral grip. New 18-inch and 19-inch alloy wheels are stronger and resist deflection forces for more precise suspension response to changing road surfaces.
A Continuous Damping Control (CDC) suspension, available on the Genesis 5.0, helps increase control of body motions and body roll, allowing sportier roadholding to be complemented with a more comfortable ride character. Independent roll control characteristics are achieved using separate tuning controls: Normal mode helps provide superior ride comfort, while Sport mode helps increase damping forces for enhanced dynamic precision and control. Handling and roadholding also benefit from a well-balanced 52/48 ratio of front-to-rear weight distribution.
In addition, special focus was given to the development of Rack-mounted Motor Driven Electric Power Steering (R-MDPS), with a Variable Gear Ratio (VGR), helping to provide high-speed stability and more direct feel at low and medium speeds. These driving qualities are attained while retaining the incremental fuel economy benefits of an electric system over the higher parasitic losses of hydraulic systems.