Thousands Revel in a Party of the Century in Front of Luxe Rodeo Drive Hotel on World Famous Rodeo Drive

/ PRNewswire / — The Luxe Rodeo Drive Hotel and Guittard Chocolate Company’s corporate executive pastry chef, Donald Wressell, presented the City of Beverly Hills with a 15,000-slice chocolate cake today in celebration of the city’s centennial milestone, serving thousands that came to celebrate in a block party on Rodeo Drive.
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The cake, the centerpiece of the Beverly Hills Centennial Block Party, replicated the iconic Beverly Hills City Hall tower and famed street of Rodeo Drive.  Weighing approximately 4,000 pounds, the cake stood at a staggering 10-feet high, 15-feet wide and 20-feet long before it was enthusiastically consumed by thousands of partygoers, dignitaries, and celebrities. 

“We at the Luxe Rodeo Drive Hotel are so proud and honored to be members of the Beverly Hills community, so we thought, ‘what better way of helping celebrate the 100th birthday milestone than presenting the City with this delicious cake in partnership with Guittard Chocolate Company,’” said hotel owner and founder of Luxe Hotels, Efrem Harkham.  “It is exciting and humbling to see so many people join our party and we know it will create memories for decades to come.”

“All of us at Guittard Chocolate Company, including executive pastry chef Donald Wressell who was instrumental in designing and creating this monumental cake, are thrilled to be part of this celebration,” said Gary Guittard, president of Guittard Chocolate Company. “We thank the pastry chefs who traveled from across the US to help Donald complete this cake, the Luxe Rodeo Drive Hotel and the Beverly Hills community.”

The Beverly Hills Centennial Block Party on Rodeo Drive took place on the 200, 300, and 400 blocks of Rodeo Drive from 3:30 pm to 8pm.  In addition to the cake, the event included carnival games, food festival, rides, entertainment, and a special performance by R&B legend Martha Reeves.

About Luxe Rodeo Drive Hotel
The flagship of the Luxe Hotels brand, the Luxe Rodeo Drive Hotel boasts the distinction of being the only hotel located on the famous street, known internationally as the “Walk of Style,” with its designer boutiques and the glamour of Beverly Hills. Set amongst couture fashion houses and restaurants featuring cuisine from famed chefs, it’s the ideal hotel of choice among both local residents and traveling guests seeking a glamorous backdrop for virtually any celebratory event. The decidedly boutique, 88-guestroom hotel conveys a stylish blend of the relaxed Southern California spirit and the elegance of Beverly Hills with its luxurious minimalist ambiance and elegant appointments including original artworks, oversized mirrors and fine furnishings. With the French-inspired On Rodeo Bistro & Lounge, local visitors and international guests alike, can dine with style. Known for its wrap-around penthouse terrace and open rooftop deck, the property is the ideal spot to host functions with views second to none. For more information, please visit, add us at, follow us on Twitter at @LuxeRodeoHotel and on Instagram at @LuxeRodeoDriveHotel.

About Guittard Chocolate Company

Guittard Chocolate Company is a San Francisco Bay Area-based chocolate maker celebrated for crafting world-class couverture chocolate based on traditional French methods. Founded in San Francisco in 1868, Guittard Chocolate Company is the oldest continuously family-owned and operated chocolate-making business in the United States. Guittard is an industry leader in its global efforts to promote sustainability of the environment of the cocoa-growing regions and the well being of cocoa workers. Please visit us at, or find us on Facebook at, or follow us on Twitter at @GuittardChoco.

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