BACARDI® RUMS UNVEILS THE “BACARDI® TOGETHER INDEX” STUDY ON THE JOY OF GETTING TOGETHER
In-depth survey looks at impact of connecting through social media on human emotions during the holidays and throughout the year
As the holiday season approaches, BACARDI®, the best-selling premium rum and the most-awarded rum in the world, today unveils a pioneering research study called the BACARDI Together Index.
The BACARDI Together Index uses an unprecedented 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. The large sample and volume of questions allows for a comprehensive evaluation of social connections in a way never before done.
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