How does
ScottsMiracle-Gro’s garden grow?

YouTube Channel shows
how to easily be a better gardener

What happens when the world's leading garden and lawn company answers consumers' questions from behind the camera? Employees demonstrating how to easily get great results – all on the new ScottsMiracle-Gro Almanac YouTube channel.

50 videos on 50 topics will kickoff this conversation channel. The top most-asked questions from consumers were culled, providing the nexus for these 90-second video snippets. Employees from all departments and backgrounds channeled their inner Martin Scorsese and took to the small screen – YouTube – by selecting a topic and filming themselves at home. The videos range from expert advice to beginners wanting to discover gardening together with consumers. Videos showcase personal successes and recommendations from ScottsMiracle-Gro associates about a particular topic. Viewers are encouraged to provide feedback and leave comments below the video to get the conversation started. Scotts associates will monitor their videos, engaging with consumers who seek help or advice, and encouraging them to get outside to team up with Mother Nature.