PAMPERS CONTINUES ITS YEAR-LONG 50TH BIRTHDAY CELEBRATION BY PARTNERING WITH CELEBRITY FATHERS, DREW LACHEY, JAMES VAN DER BEEK, SHONN GREENE AND ALEJANDRO MONTEVERDE TO RECOGNIZE NEW AND EXPECTANT DADS FOR ALL THEY DO
As Part Of Their Recently Launched Little Miracle Missions Campaign, Pampers Honored New Dads And Their Little Miracles This Week With First Father’s Day Cook-Out Celebrations Across The Country
NEW YORK (June 17, 2011) — Pampers, the iconic and one of the original diaper brands to distribute disposable diapers around the globe, is continuing its year-long 50th birthday celebration with the completion of their most recent mission in its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere through acts of kindness to little miracles (babies) and their families, while encouraging parents to “pay it forward” and support others.
To honor fathers for all that they do for their little miracles, Pampers asked consumers to log on to their Facebook page to pledge various acts of kindness for dads. In response to the commitment of pledges of support for Pampers' Father's Day mission, Pampers threw “First Father’s Day Cook-Out” celebrations across the country for new and expecting fathers, providing them with the recognition that they deserve. The “First Father’s Day Cook-Out” celebrations focused on all of the things that delight dads: entertainment, grilling out, spending time with family and friends, and bonding time with baby!
To launch the series of celebrations, Pampers partnered with celebrity fathers, including Entertainer Drew Lachey, Actor (and first-time dad) James Van Der Beek, New York Jets Running Back Shonn Greene and Film Director Alejandro Monteverde (along with his wife, Actress Ali Landry) to kick-off the inaugural “First Father’s Day Cook-Out” celebration yesterday evening at Stage 37 in New York City. Event attendees were able to enjoy a special cook-out complete with BBQ fare and activities with their little ones, including crawling courses and “Dad and Baby” handprint and photo stations.
“I am incredibly excited to help Pampers kick off their series of First Father's Day Cook-Out celebrations," said Drew Lachey. “As a father of two incredible children, I know first-hand how much dads do for their kids and how important and memorable their First Father's Day is to them. I couldn't be happier to help provide new dads with a celebration that they truly deserve!"
Throughout the remainder of the week leading up to Father's Day weekend, “First Father’s Day Cook-Out” celebrations will also be held in cities across the country, including Boston, Denver, Los Angeles, Miami, Minneapolis, Philadelphia, and Washington D.C.
“We are thrilled to continue our Little Miracles Missions program with this series of ‘First Father's Day Cook-Out’ celebrations," said Fama Francisco, Pampers General Manager. "Due to the pledges of support that we've received from our consumers, we're delighted that we are able to pay that kindness forward and honor dads nationwide for all that they do by ‘manning the grill’ at our ‘First Father’s Day Cook-Out’ Celebrations. With consumers help, the Pampers brand has already touched the lives of thousands of families through our Little Miracle Missions program and we're excited to continue a campaign that will touch and help even more families over the course of the year – thanks to the help of our most important partner – parents!”
Since launching in April 2011, the Little Miracle Missions program has seen Pampers donate more than 30,000 care packages to over 800 NICUs in the country and throw hundreds of baby showers for expectant mothers across the country in celebration of Mother's Day.
Consumers can easily participate in the Little Miracle Missions program by logging on to Pampers Facebook page (www.facebook.com/pampers).
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.
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