Bob OttenhoffGreg Ulrich

Money for Good II

Every day, almost every American is touched by a nonprofit organization in some way, whether a loved one is treated for a health concern or uses a service that is being offered in their community. Almost all Americans make a contribution each year, and half of all Americans volunteer.

In this tough economic climate, when people are struggling to make ends meet and nonprofits are dealing with declining funding even as demand for their services are growing, it’s imperative that hard-earned dollars are not wasted and go to the organizations that are doing the most good.

Money for Good II (MFGII) shows that while just a third of individual donations are researched today, more donors could be influenced to research if they had better information in more transparent and clear formats. The research shows that it is possible to influence about five percent of donations each year, which can lead to a shift in $15 billion in charitable donations.

The Money for Good II project was made possible through the generous support of the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and Liquidnet

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