KIA MOTORS AMERICA AND DONORSCHOOSE.ORG LAUNCH BACK-TO-SCHOOL GIVING CAMPAIGN BENEFITTING HIGH-NEED SCHOOLS ACROSS THE COUNTRY
Dealers in Six Major Metropolitan Areas Lend Extra Support to National “Double Your Impact” Matching Program Targeting Two-year Total Impact on Public Education of $5 Million
Kia’s partnership with DonorsChoose.org delivers much-needed classroom resources directly to public schools across the U.S. benefitting hundreds of thousands of teachers and students
“Double Your Impact” campaign matches donations by “citizen philanthropists” to eligible projects through September
IRVINE, August 28, 2013 ‐ Kia Motors America (KMA) and DonorsChoose.org today launched a Back-to-School giving campaign to raise $3 million of support for high-need public schools across the country. For the second year in a row, KMA will make a matching contribution for each donation to eligible DonorsChoose.org projects during the month of September, empowering “citizen philanthropists” to make a difference in the lives of students who need it most. Building on the success of last year’s inaugural campaign – which raised more than $2.1 million and benefitted nearly 500,000 public school students – Kia has partnered with dealers in six metro areas across the southern United States to increase the company’s total financial commitment by 50 percent.
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