whatsnew2013

Email Marketing Summit 2013 -
The Only Email-Marketing Event Based on Proven Research and Science

Jacksonville Beach, Fla. (January 10, 2012) MarketingSherpa’s tenth annual Email Summit, the only email marketing conference based on proven research and science, will be held February 19-22 at the Paris Las Vegas Hotel & Casino.

Four power-packed days of hands-on training includes 25 speakers, 30 roundtable discussions and eight breakout sessions. Five tactical trainings will focus on optimizing email marketing programs, and leveraging analytics and testing to gauge results and return on investment. The agenda is structured to help attendees quickly connect each session to a specific marketing goal:

  1. Capture – Growing and retaining lists, forms, content, advertising/traffic, and integration with other marketing tactics
  2. Deliver – Deliverability, mobile, list hygiene, automation, and customer relationship management (CRM)
  3. Open – Subject lines, segmentation, and personalization
  4. Clickthrough – Copy, optimization, design, social integration, and email engagement
  5. Close – Landing page and return on investment

Click here to view the press release in its entirety.

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