MACY'S RAISED $2.3 MILLION FOR GO RED FOR WOMEN® IN THE FIGHT AGAINST HEART DISEASE THIS FEBRUARY
Macy's, the American Heart Association's founding national sponsor of Go Red For Women, announced today that it raised $2.3 million for the movement this February. In support of National Heart Month which ends this week, more than 1.1 million customers nationwide purchased a Red Dress pin for $2, with 100 percent of the proceeds benefiting Go Red For Women. Every dollar raised through Macy’s Red Dress pin sales directly benefits the community where it was purchased to help fight heart disease on the local level.
Now in its 10th year as the founding national sponsor of Go Red For Women, Macy's has proudly raised more than $48 million through the generosity and commitment of Macy's associates and customers, which has helped to fund women's heart health research and education by the American Heart Association. For 10 years, women have been fighting heart disease individually and together with the AHA's Go Red For Women movement, and as a result the AHA's Go Red For Women indicates that more than 627,000 women's lives have been saved.
According to the American Heart Association, awareness that heart disease is the number one killer of women has increased 23 percent during Go Red For Women's first ten years, and conversely, deaths from cardiovascular disease have decreased by 34 percent . The AHA attributes these positive advancements to a myriad of influences and organizations, including research, education and awareness brought by the Go Red For Women movement that has been supported by Macy’s through financial contributions, in-store programs, external events, merchandise initiatives and more over the past decade.