New AARP Research Shows 97 Percent of Solo Travelers 45+ Satisfied with Their Solo Experience and Eager to Do It Again
AARP Travel Offers Top Destinations, Travel Tips and Unique Features to Help Plan Your Solo Travel
AARP research found that among those 45+ who travel for leisure on a routine basis, 37 percent have vacationed or explored solo travel with an average of four solo trips. An overwhelming 97 percent of solo travelers were satisfied with their solo experience, with 81 percent saying they plan on taking another solo trip in the next 12 months. And, solo travel isn’t just for singles. Research found even married travelers are enjoying solo vacations as a way to go somewhere they always wanted to go, to treat themselves, or to explore a hobby.
“Most solo travel takes place domestically and we found that it gives people 45+ the opportunity to get out of town and enjoy new experiences without the restrictions that come when traveling with others,” said Stephanie Miles, Vice President, Member Value, AARP. “Our research found that the vast majority of travelers were satisfied with their solo experience and plan on taking another solo trip in the next 12 months.”
AARP Travel has been leading the field of travel for people 50 or older and their families since 1958 and identifies emerging trends that influence how people 50+ dream, plan, book and enjoy vacations. The number one reason that people 45+ enjoy taking solo trips is to simply get out of town. AARP Research shows that 45+ solo travelers have found that their solo trips have allowed for them to treat themselves (62 percent), reach a personal goal (11 percent), or check a destination or activity off their travel bucket list (7 percent).
Key Benefits Americans 45+ Experience While Traveling Solo
There are a variety of reasons why people 45+ choose to travel solo including the following:
- Just getting out of town (46 percent)
- Seeing something new (31 percent)
- The food (25 percent)
- Meeting new people (22 percent)
- Being somewhere new (22 percent)
- Learning something new (20 percent)
AARP’s recent research also revealed some challenges while planning solo travel vacations, including sticking to a budget (12 percent), budgeting for the trip (8 percent), and coordinating ground transportation (7 percent). The AARP Travel website (http://travel.aarp.org) has booking tools and expert tips to make this planning process simpler. AARP Travel’s Trip Finder tool features exciting destinations around the world and ideas for itineraries and highlight some discounts.
AARP Travel’s range of travel tools and features include:
- Trip Finder — a fun, smart and visual series of questions to deliver ideas and recommendations for destinations — including some unexpected ones;
- Map Explorer — a detailed street-level interactive map that includes attractions, restaurants, hotels, local color and reviews for each destination;
- My Trips — a personal page where users can save and organize trip ideas, itineraries and related articles in one place and add to or edit them over multiple visits;
- Articles and Destinations — travel tips from AARP Travel Ambassador Samantha Brown, articles specifically geared toward the 50+ traveler and information about hundreds of domestic and international locations; and
- Book Trips — booking tools provided through AARP’s relationships with Expedia and Liberty Travel and directly to hotels, and rental cars
More AARP Travel Solo Travel Vacation Research Findings
The new AARP Travel research also indicates a vast majority of Solo Travel Vacations taken in the last two years were taken in the U.S. with the top destinations being:
Top Solo Travel Destinations for Americans 45+:
- 68 percent of the respondents took Solo Travel vacations in the U.S. as opposed to international destinations. Over the last two years the top domestic destinations were:
- Las Vegas
- New York
- Puerto Rico
While most solo travelers do not express having many issues planning their trip, some challenges such as budgeting top the list.
Top ten hardships in planning a solo trip include:
- Sticking to budget (12 percent)
- Budgeting for the trip (8 percent)
- Coordinating ground transportation (7 percent)
- Identifying activities at the destination (7 percent)
- Dealing with solo fees (5 percent)
- Booking airfare (5 percent)
- Developing an itinerary (5 percent)
- Sharing and capturing moments (5 percent)
- Choosing the best time to travel (4 percent)
- Nothing seems to be a hardship (56 percent)
For more information about AARP’s research on solo travel trends on how people 45+ are planning their solo vacations, visit aarp.org/solotravelresearch.
To experience the new AARP travel site visit: travel.aarp.org .
Here’s a tweet if you would like to share these new insights with your friends and family planning a solo travel vacation: New @AARPTravel research shows 81 percent of those who took a solo trip would like to do it again: http://bit.ly/1A0Tb1A Tweet
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.