Voya Financial’s new television commercial features the metamorphosis of a dollar bill-patterned caterpillar into an “Orange Money” butterfly.
Voya.com has been designed to deliver an innovative consumer experience while showcasing Voya Financial as a new kind of financial services company.
Voya Financial’s digital brand campaign includes ads mirroring its television commercial, which features the metamorphosis of a caterpillar into a butterfly.
Voya Financial’s brand campaign includes television, digital, mobile, search, social media and trade advertising that will run throughout the balance of 2014.
As of September 1, Voya Financial’s five business segments – Retirement, Annuities, Investment Management, Employee Benefits and Individual Life – are operating as Voya.

Gallery from Voya Financial Debuts Brand Campaign to Consumers; Launches New Advertising and Website