Amway Develops Exclusive Skincare Technology for Men

Artistry® Men skincare collection targets specialized skincare needs for the modern male: oil control and hydration

New Artistry Men targets skincare needs for modern male: oil control and hydration @ArtistryBeauty

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/ PR Newswire / — Men and women are biologically different – and so are their skincare needs. This premise fueled the development of the Artistry® brand’s latest scientifically advanced skincare collection, Artistry® Men.
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Artistry® scientists’ findings and expertise led to this customized collection, which targets men’s two primary skincare needs – oil control and hydration – to reveal healthier-, younger-looking skin in men of all ages and ethnicities.

“The Artistry® Men Collection optimizes the modern man’s skincare regimen,” says Vice President of Global Beauty Maud Pansing. “It’s formulated to perform with technology specialized to a man’s skin and a signature packaging aesthetic that speaks to his strength and style.”

The science behind Artistry Men
Using global data from the Artistry F.A.C.E.S. proprietary diagnostic system, Artistry® scientists identified key differences between men’s and women’s skin. Higher testosterone levels trigger more sebum production, which creates more oil and shine. Yet despite this increase in oil production, men’s skin tends to be drier on the surface due to lower levels of Natural Moisture Factor (NMF). Further, shaving disrupts the skin’s barrier function, promoting dryness through moisture loss.

In response to these findings Artistry® scientists created DermaSync Complex, the technology that powers the Artistry Men Collection. DermaSync Complex, a two-phase blend of exclusive ingredients for oil control and moisture management, helps restore skin while infusing moisture for a noticeably youthful look:

  1. Phase One/Oil Control: Controls excess oil to help prevent shine.
  2. Phase Two/Moisture Management: Deeply hydrates and helps to improve the skin’s moisture barrier function to keep vital nutrients and hydration in.

Our exclusive Micro X6 Peptide nourishes skin to help diminish the look of fine lines, while patented Oat Extract helps exfoliate to keep skin feeling smooth. Our exclusive NMF Liposome helps deliver essential lipids – Ceramide 3, Lecithin and Beta-Sitosterol – along with natural humectants deep into the skin, directing them to where they’re needed most. Horse Chestnut Complex and an exclusive Shiso and Aloe Complex help reduce shaving irritation and redness.

After using the skincare system for a month, 76% of men noticed an improvement in the appearance of their skin.  “This statistic is staggering,” says Michelle D’Allaird, master skin health educator for the Artistry® brand and CIDESCO aesthetician, “it indicates the dramatic performance of Artistry® Men.”

“After four weeks of use, men in clinical studies showed an up to 56.2 percent reduction in facial oil production and an up to 83.4 percent increase in moisturization,”1 notes Senior Principal Research Scientist Jesse Leverett.

The Artistry® Men Skincare Regimen
The Artistry® Men Collection – available in the United States in May, 2015 – is a five-step skincare regimen:

  1. Step One - Cleanse: Gentle Face Wash
  2. Step Two - Shave: Smooth Shave Foam
  3. Step Three - Tone: Post Shave Toner
  4. Step Four - Treat: Serum Concentrate
  5. Step Five - Moisturize: Facial Moisturizer

Artistry® products are sold exclusively through a network of Amway Independent Business Owners millions strong worldwide. Please visit Amway.com for more information or to locate an IBO.

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About Artistry®
Artistry® is ranked among the world’s top-five, largest-selling premium skincare brands.2 Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Exclusive formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry® products are sold through more than three million Amway Independent Business Owners in more than 100 countries and territories worldwide. 

About Amway
Amway and its parent company is a $10.8 billion direct selling business based in Ada, Michigan, USA.  Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and color cosmetics, and eSpring® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100.  For company news, visit globalnews.amway.com.

1After using the Artistry® Men Gentle Face Wash, Smooth Shave Foam, Post Shave Toner, Serum Concentrate and Facial Moisturizer.
2Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

Media Contact

Larissa Malone
larissa.malone@amway.com
616-787-6217

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