PR Newswire Launches New Responsive Design Website to Improve the Audience Experience Across Devices
Mobile views of press releases have increased more than 100% in the last year
“Mobile views have increased by more than 100% over the last year on PRNewswire.com,” noted Ninan Chacko, PR Newswire’s chief executive officer. “Our clients produce and share insightful, valuable content, and our responsive design ensures our clients’ target audiences have a seamless experience and can find news and information wherever and whenever they want it.”
In addition to news releases, all other sections of the company’s website have been upgraded to RWD (Responsive Web Design), including the newly revamped Knowledge Center and an expanded Products & Services section.
The latest in a series of improvements to content quality
The responsive web design upgrade joins a series of recent enhancements deployed by PR Newswire designed to ensure content quality and to provide the best experience for the media, consumers and investors, including the announcement of strengthened press release review and copy quality standards and new guidelines for disseminating market moving news at the end of the trading day.
“PR Newswire continues to lead the industry in breadth and depth of distribution,” noted Jason Edelboim, the company’s senior vice president of global product. “Our deployment of RWD builds on that strength, and will help our clients build awareness and reach new audiences with a multi-channel content distribution strategy.”About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President of Strategic Communications