Atlantis, The Palm in Dubai Hosts Global Blockbuster Movie Premiere of Happy New Year

Dubai, United Arab Emirates: 23rd October 2014/PRNewswire – The hottest ticket in town last night was a VIP invitation to the exclusive international premiere of Director Farah Khan’s upcoming film, ‘Happy New Year.’ The glamorous event was held at Atlantis, The Palm in Dubai where most of the film was shot in 2013 with the all-star cast including Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff walking the red carpet.

The cast and Director set foot on the red carpet at Atlantis, The Palm, greeting thrilled fans, VIP guests and press.  A number of India and Dubai’s who’s who attended the invitation only event and partied until the early hours at the exclusive after party at Nasimi Beach.

“It’s been tremendous returning to Atlantis, The Palm in Dubai for the worldwide premiere of Happy New Year,” said Shah Rukh Khan from the red carpet. “ Both  the cast and crew have many fond memories of filming in this beautiful location, so there was no better place for us to hold the world wide premiere than right here.”

The film, produced by Red Chillies Entertainments Pvt Ltd, was shot at Atlantis, The Palm in conjunction with Dubai Department of Tourism and Commerce Marketing and Dubai Film and TV Commission for almost a month in September 2013.  Atlantis was the perfect location for the grand Bollywood film; the majestic resort’s attractions brought the fun scenes to life including The Grand Lobby, Nasimi Beach, The Royal Beach, Dolphin Bay and The Ambassador Lagoon.  

“Atlantis, The Palm in Dubai was where the first shot of ‘Happy New Year’ was taken so it’s perfect that our journey should end back here!” said Director Farah Khan at the press conference. “The love and adulation we received from Dubai continued as the film was watched and praised by all who saw it. It was very emotional for Shah Rukh and I, as the cast and crew who worked so hard on our film were with us to celebrate.  Very much like my end credit song.” 

 “Our Indian guests are very special to Atlantis, The Palm so we are really pleased to help showcase some of their beautiful culture to our local and international guests,” says Serge Zaalof, President & Managing Director, Atlantis, The Palm.  “The premiere was a great success, and the movie thoroughly entertaining. We were delighted to organise such a prestigious event at the resort with all stars and director in attendance.”

Atlantis, The Palm will continue the excitement of the premiere in the coming weeks with a number of fun activities planned to create excitement for guests around the resort including a designated fan zone, with memorabilia from the film, special dining menus at Atlantis’ restaurants and much more. 

Atlantis has launched the ‘Happy New Year Offer,’ with 10% off the best available rate and a complimentary Happy New Year souvenir gift pack.  It also includes: free unlimited access to Aquaventure Waterpark and The Lost Chambers Aquarium, preferential rates to swim with dolphins at Dolphin Bay and one free afternoon session per child at Kids Club or Club Rush.   Booking dates: 1 September – 30 November 2014, Staying dates: 1 September 2014 – 30 September 2015.  To book visit www.atlantisthepalm.com

MEDIA INQUIRIES
Dubai                                                                                    
Andrea Krenn, Atlantis, The Palm                   
+ 971 4 426 0313                                               
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About Atlantis, The Palm, Dubai
Atlantis, The Palm is the first entertainment resort destination in the region and located at the centre of the crescent of The Palm in Dubai. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 17 hectares of waterscape amusement at Aquaventure Waterpark, all within a 46 hectare site. It is home to one of the largest open-air marine habitats in the world, with over 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure features 18 million litres of fresh water used to power thrilling waterslides, a 2.3 kilometre river ride with tidal waves and pools, water rapids and white water chargers.  Atlantis, The Palm is also known as the culinary destination in the region with a collection of world-renowned restaurants including Nobu and Ronda Locatelli. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities.