THE WORLD’S MOST COMPLETE AND UNIQUE COLLECTION OF GRANGE WINE SPANNING 60 YEARS IS LAUNCHED BY
LE CLOS IN DUBAI
The only collection covering every vintage ever produced is now available for sale at AUD 660,000
7 November 2014, Dubai, UAE/PRNewswire/- The most complete and unique collection of Penfolds Grange ever to be retailed is now available for AUD 660,000 at the fine wine and luxury spirits retailer Le Clos, situated in Dubai International airport at the crossroads of the world.
Using its expertise to source these vintages, Le Clos curated 60 years of Australian wine history in 61 bottles, which includes;
- the extremely rare Grange 1953 Cabernet Sauvignon, of which there are believed to be only a handful in the world
- the ‘hidden vintages’; 1957, 1958 and 1959
- award-winning vintages considered amongst the best in the world; 1955, 1976, 1990 and 2008
- the most recent 2010 Penfolds Grange launched last month to mark the 60th consecutive release of the wine
The makers of Penfolds Grange have worked closely in collaboration with Le Clos to certify the collection, including the re-corking of six vintages by Penfolds Chief Winemaker Peter Gago.
Le Clos has created an innovative proposition for sale, allowing the eventual buyer to admire the unbroken chain of vintages as part of a complete collector’s set, as well as an additional two vintages from each decade, for them to taste and enjoy.
Oliver Dixon, Head of Wine at Le Clos commented: “The fact that we are hugely passionate about our customers has been the real driver in creating this collection. At Le Clos we are incredibly proud to have collated what is the most complete and unique Grange set in the world. We are excited to bring something so rare to wine lovers and enthusiasts travelling to and through Dubai.”
Peter Gago, Chief Winemaker, Penfolds added: “We are delighted that Le Clos has curated the complete 60 years of Penfolds Grange vintages, which comprises 61 bottles and have now made it available to buy at the crossroads of the world in Dubai. With an established reputation for bringing rare and unique products to market, Le Clos is an ideal location to bring the Penfolds Grange story to global consumers.”
Le Clos transported the wine collection with meticulous care in climate controlled storage, 12,000km to its new home in Dubai, working in partnership with Emirates Group companies’ dnata, Skycargo and Freightworks. The retailer has created a bespoke, climate controlled installation designed to display its ‘jewel in the crown’ in-store, with a video and microsite which details the historical timeline and story of Grange for customers to enjoy at their leisure, in the airport or online via the Le Clos website www.leclos.net.
Notes to Editors:
Penfolds Grange at Le Clos
Le Clos is also retailing two Penfolds Grange verticals from 1999 to 2010 which were displayed at a VIP event in Dubai on 6th November, each signed by Peter Gago himself. Peter Gago was in Dubai to launch this rare collection at a dinner for Le Clos’ VIP customers from around the world. The event was held at Clé Dubai with a menu specially created and prepared by Australian Celebrity Chef Greg Malouf who has developed an Arabic inspired menu to match perfectly with some of the Penfolds Grange vintages.
Travellers passing through Dubai International – one of the busiest airports in the world – will be able to admire and learn about the unique and extraordinary story of Penfolds Grange, as well as purchase a unique piece of wine history dating back to the 1951 first experimental vintage. The vertical of Penfolds Grange wine includes every vintage from 1951 to 2010 including some of the most lauded wines in world history, such as the award-winning vintages; 1955, 1990 and 2008. The unique ‘hidden vintages’, which in the late 1950’s were created by Max Schubert, the estate’s Chief Winemaker and concealed in an underground cellar, make this a particularly unique and unusual collection for connoisseurs and wine lovers.
About Le Clos
Le Clos strives to continually create a unique shopping experience offering many of the best wines and spirits from around the world, while providing customers with a superior level of services. From our highly qualified team of professional advisors who combined speak over 20 languages, to our innovative services such as personalised bottle engraving, tasting area and interactive whisky experience. Our unique concierge service enables customers to place their order online or in-store prior to departure and their purchases will be delivered to them upon arrival at Dubai International. Le Clos is open 24 hours a day, 365 days a year and is owned by MMI. www.leclos.net
Le Clos’ has five outlets located within Dubai International Terminal 3 Departures, the flagship store is located at gate A1 in Concourse A, the original outlet is adjacent to gate B8 on Concourse B. Also, located inside the Emirates First Class Lounges and between the Emirates First and Business Class Lounges in Concourse B. Le Clos’ newest outlet is located at Al Hamra Cellar, Ras al Khaimah.
Le Clos awards, recognition and milestones
Best Marketing Concept by a Travel Retail Operator
Silver Medal “Best Travel Retail Exclusive / Limited Edition Launch of the Year”
Shortlisted “Best New Store Opening” – Duty Free News International Travel Retail Awards
World’s Number One Wine Store
(La Cav Magazine)
World record duty free sale of wines and spirits
Best New Liquor and Wines Store
(Duty Free News International Awards)
Travel Retail Operator of the Year
(Drinks International Travel Retail Excellence Awards)
For more information, please contact:
Impact Porter Novelli (Le Clos PR)
Tel: +971 4 330 4030 / +971 508 58 7178