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  • Kristin Chenoweth teamed up with Allstate to quiz homeowners on the value of the possessions in their home - see what they know, and don't know!
  • When’s the last time you took inventory of your home? 90% of Americans haven’t! Kristin Chenoweth teamed up with Allstate to quiz homeowners on the value of their things.
  • Protect It Or Lose It logo


The Allstate Protect It Or Lose It Campaign Helps Consumers Better Prepare for the Unexpected with a Fun Approach that Encourages People to Value and Inventory their Everyday Items

/ PR Newswire / — Nearly all homeowners (90%) are concerned about protecting their homes, yet haven’t valued their possessions in years – let alone documented what they have. And while the majority say they know the value of their big-ticket items like TVs and stereos, most forget about things like home décor, area rugs and appliances, not to mention mundane possessions like bedding and bath towels, according to a recent survey from Allstate.

Protect your stuff and win daily prizes through our new game! #ProtectItOrLoseIt

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To help homeowners prepare, Allstate is launching the “Protect It Or Lose It” campaign that reminds people about the importance of knowing the value of all of their belongings – even the smaller things that can add up to financial losses.

“Every day, our Allstate agency owners help their customers fully understand their needs, assess all the potential risks in their lives, and help them prevent those risks from happening in the first place,” said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations, at Allstate Insurance Company. “The Allstate Protect It Or Lose It campaign engages and empowers consumers to accurately value their possessions, and provides the tools to help consumers better prepare for unexpected losses.”

Award winning actress and accomplished singer Kristin Chenoweth knows all too well how even everyday household items can add up for families after helping with disaster relief last year. “I’ve seen firsthand what it’s like to have to start over through my disaster relief work over the years and especially with the devastation last summer,” said Kristin Chenoweth, spokeswoman for the Protect It Or Lose It campaign. “I’m excited to partner with Allstate and encourage people to take steps to make sure they are protected so that if the worst happens, they are covered.”

As summer weather heats up and vacation travel season is in full swing, it’s important to note the top five most common causes of homeowner insurance claims, according to Allstate:

  • Windstorm and hail
  • Water (including air conditioning leaks)
  • Home break-ins and thefts
  • Fire
  • Lightning

Local Concerns

  • The most worried homeowners hail from the South Atlantic states, where 41% say they are extremely concerned about protecting their homes.
  • But in the wild-fire prone West, only 28% of respondents care that much, according to the survey.

Generational Gaps

  • In addition, Millennials are more likely to value their possessions every one to two years (at least the more expensive ones), but are less informed about what kind of protection they have. Less than half (47%) know their minimum deductible and fewer still (40%) know any details about their current coverage.
  • Homeowners over the age of 55, on the other hand, are more aware of the value of typical household items, but are most likely not to have documented anything (56%).

Beginning in July and continuing through October, Allstate is traveling across the country to show homeowners the importance of protecting all of their possessions.The Protect It Or Lose It tour will host fun, educational events in 10 cities across the country. Each event includes a live game show, digital games, fun photo opportunities and the chance to win exciting prizes.

For homeowners across America, everyone has the chance to get a lesson in protecting their belongings via an online game that challenges players to protect everyday items as well as valuables. To advance to the next level, players learn the importance of remembering to protect everything from kitchen utensils to appliances to artwork along the way. Daily sweepstakes prizes are awarded from July 15 to October 15, with a $5,000 grand prize.

To learn more and view the complete rules for the Protect it Or Lose It sweepstakes, visit and get tips to ensure your family is protected in the event of a loss. The site includes links to Allstate’s Digital Locker® application, which helps you keep an inventory of your personal property on your smart phone, tablet device or computer. The application is free to use and provides password-protected online storage, keeping your inventory free from the same perils that might cause a claim. Taking advantage of this tool and reviewing your coverage can leave you better informed and better prepared.

About the Survey
The Allstate Homeowners Survey was conducted online by Impulse Research in June 2014. Survey recipients represent a random sample of 1062 men and women, 18+ who are homeowners (condominium and townhome-owners were excluded from the survey), all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match US population demographics and the respondents are representative of American men and women 18+. The overall sampling error rate for this survey is +/-3% at the 95% rate of confidence. The geographical spread used within the survey is broken into five regions according to Impulse Research policy.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®. ” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

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