National Peanut Board Launches Peanut Allergy Awareness Campaign
Newly launched PeanutAllergyFacts.org will offer resources for families and professionals
The new site is a key element of a new awareness campaign to emerge from consumer research conducted in 2013 by The Bantam Group, which revealed significant misconceptions about food allergies and allergy management. Among the findings of the online research, which surveyed 2,000 caregivers of children, were:
- A significant misconception surrounding the prevalence of peanut allergies. Study participants perceived peanut allergies to affect 24 percent of the total U.S. population – or 40 times the rate reported by the National Institutes of Health (which says that 0.6 percent of Americans have a true peanut allergy);
- Many people are self-diagnosing food allergies, or turning to those without allergy expertise and appropriate credentials;
- Only 52 percent of households with a self-reported peanut allergy keep epinephrine on hand to treat an allergic reaction; and
- 70 percent of people believe incorrectly that simply being near a peanut can trigger a life-threatening reaction.
“While 99 percent of Americans can safely enjoy the nutritional benefits of peanuts, it’s imperative that we must all be conscientious of the way we prepare, share and consume food,” said Bob Parker, NPB president and CEO.
“At the National Peanut Board, we take food allergies very seriously. We are committed to finding a solution and to educating others about peanut allergy facts and the safe handling and preparation of peanuts and peanut products.”
Since NPB was created 14 years ago, America’s peanut farmers have allocated more than $10 million toward food allergy research, education and outreach. As part of this effort, NPB has also assembled a Food Allergy Education Advisory Council to guide the board’s outreach efforts. The Council includes doctors, food allergy authorities, school and professional foodservice leaders and others with expertise in the issue. Council members will provide expert guidance as NPB works to build better understanding and correct misinformation surrounding effective food allergy management practices.
About National Peanut Board
The National Peanut Board represents USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information about the board, visit www.NationalPeanutBoard.org. For more information about peanut allergies and effective management practices, visit www.PeanutAllergyFacts.com.
About The Bantam Group
The Bantam Group, Inc. is a market research and brand planning firm specializing in brand optimization, communications assessment and product development. Headquartered in Atlanta, Bantam offers a full range of qualitative and quantitative research services and helps its clients develop strategies for building their brands and identifying product development opportunities. For more information on Bantam, please visit our website at: www.TheBantamGroup.com.