DRIVERS ADMIT TO USING THEIR PHONE WHEN BEHIND THE WHEEL -
Sixth annual State Farm® Distracted Driving Survey digs deeper into drivers’ cellphone habits.
Percentage of drivers who say they are more likely to use their cellphone when:
- Stopped at a red light - 63 percent
- On an open highway - 30 percent
Percentage of drivers who say they’re less likely to use their cellphone under these conditions:
- Dark outside - 75 percent
- Fog - 91 percent
- Snow - 92 percent
- Icy - 93 percent
- Heavy traffic - 78 percent
- Construction zone - 87 percent
- Rain - 88 percent
- School zone - 83 percent
One particularly troubling finding: at least ten percent of respondents reported that driving in school zones and construction zones has no impact on their cellphone use.
“It’s interesting to see that many drivers report assessing driving conditions when they make choices regarding using their cellphones,” said Chris Mullen, Director of Technology Research at State Farm. “However, we want to remind people that there are demands on their attention when driving whether moving or not, and to please stay 100% focused on their drive.”
Six year trends
For six years State Farm has been conducting this survey of people’s attitudes and behaviors when it comes to cellphone use while driving, and trends have emerged.
- There has been a steady reduction in the number of drivers talking on a hand-held cell phone.
- The number of people who report texting while driving has remained stable over six years.
- Smartphone ownership is growing. In 2011, 52 percent of drivers reported owning a smartphone, and by 2014 that number grew to 80 percent. We see the greatest increases in smartphone ownership among adults age 40 and older.
- Smartphones create new distractions. There is a significant increase over six years in drivers using their phones for: accessing the Internet, reading email, responding to email, programming and listening to a navigation system and reading social media.
- Drivers are more likely to talk on a hand-held phone than they are to text message while driving. Both of these activities are the greatest for drivers ages 18-29 and decreased as the age of drivers increased.
- There has been an increase in the percentage of drivers who say they talk on a hands-free cellphone while driving. This is possibly due to advances in hands-free technology and enactment of laws restricting hand-held use.
“These six-year trends make it apparent that smartphones have created many new distractions for drivers to juggle,” Mullen said. “While much attention is paid to the dangers of talking and texting while driving, it’s critical that we also address the increasing use of other smartphone features and other sources of distraction.”
About the survey:
In August 2009 and 2010, and in July 2011, 2012, 2013 and 2014 the State Farm Strategic Resources Department used an outside panel vendor to conduct an online survey of U.S. consumers ages 18+. Survey responses were received from approximately 1,000 consumers each year, who identified themselves as having some insurance and financial responsibility for their household. Only responses from consumers who had a valid driver’s license, owned a cellphone and reported driving between 1 and 80 hours per week were used when reporting the results of behavior-based questions. Responses from all respondents were used for the attitudinal questions.
About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve almost 84 million policies and accounts - approximately 82 million auto, home, life, health and commercial policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
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