VIA SPIGA DEBUTS FALL 2014 ADVERTISTING CAMPAIGN FEATURING MODEL IRINA SHAYK
@ViaSpiga debuts Fall 2014 ad campaign featuring model @theirishayk Tweet
Via Spiga partnered with MODCo Group and Vogue Advertising Studio to conceptualize and produce the campaign. The fall 2014 advertising campaign speaks to all facets of a woman’s life -- exploring her sophisticated, passionate personality, as well as her sexy, playful spirit.
“This new campaign is a visual celebration of the sleek architectural designs that the brand is known for,” said Sara Rotman, Founder and CCO of MODCo. “We wanted to capitalize on Via Spiga's Italian heritage and modern roots to promote the brand’s authentic personality.”
Shayk is shown in a series of dynamic images with the objects of desire -- the shoes -- front and center. Red, white and green -- the colors of the Italian flag -- are used in graphic stripes, which span across three dimensions: ceiling, wall and floor.
“Inspired by the elegant and modern design of Via Spiga's fall collection, I used a white room as a blank canvas to contrast the pure beauty of Irina Shayk against blocks of pure abstract color. The resulting compositions -- with their graphic forms centered around the statuesque beauty of Irina -- have an affinity with the heritage of the cinema of Michelangelo Antonionni and Italian abstract paintings from the 1960s,”said Miles Aldridge.
The campaign features seven of the sophisticated and playful styles from the Via Spiga fall 2014 collection. The collection offers feminine footwear for each aspect of the modern woman’s life - from classic pumps for a big meeting at work to a chic biker boot for off-duty weekends to metallic sandals for a big night out -- and all are produced in beautiful Italian leathers with luxurious detailing. Featured styles include: the Femke over-the-knee boot in black Chantal calf leather with tassel detail; Fortuna ankle boot in black calf leather with tassel detail; Franya boot with cut-out detailing in black calf leather; Fate pump in black and white kid suede and leather; Hue kitten heel in houndstooth printed fabric; Teaira sandal in black and green snake print in metallic suede; Bara motorcycle boot in black calf leather; and the Tarni open-toe boot in black crystal glitter and elasticized suede.
The Via Spiga fall 2014 advertising campaign will debut in September, 2014, and the collection will be available on ViaSpiga.com and at major department stores across the U.S., including Nordstrom and Bloomingdale’s.
For further information:
C&M Media | Alexandra Gordon | Alexandra@cmmediapr.com | 646-336-1398 ext 213
C&M Media | Christina Papavasilakis | Christina@cmmediapr.com | 646-336-1398 ext 203
ABOUT VIA SPIGA
Established in 1985 and named after one of the most famous shopping districts in Milan, Via Spiga stands for the finest Italian design. With sleek and architectural designs, Via Spiga's collection of footwear and accessories brings high fashion off the runways to fashion-conscious women around the globe.
ABOUT BROWN SHOE COMPANY
Brown Shoe Company is a $2.5 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life. Our products are available virtually everywhere - in the more than 1,200 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 distinct company-owned ecommerce sites, and on many additional third-party retail websites. Through our broad range of products, we serve three key market segments with our Family, Healthy Living and Contemporary Fashion brands. For style-conscious consumers who demand up-to-the-second fashion footwear, we offer Via Spiga, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear brands. These high-quality, beautifully crafted and authentically designed shoes keeps fashionistas in step with the latest trends. At Brown Shoe Company, we inspire people to feel good and live better... feet first!