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Rob Tacey
Chase Card Services
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CHASE LAUNCHES NEW WEBSITE OFFERING CUSTOMERS ENHANCED, PERSONALIZED REWARDS

Rewards Programs Trump Financial Incentives When Choosing a Credit Card

/ PR Newswire / — Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], today announced the launch of the new Chase Ultimate RewardsSM website developed to meet the changing needs of Chase cardholders and deliver a more personalized experience. According to a recent survey Chase conducted in partnership with Mercator Advisory Group, 35 percent of consumers surveyed ranked an attractive rewards program ahead of other factors like interest rates and credit line when selecting which credit card to use most. Additionally, the survey found that 55 percent of consumers surveyed said that, as a rule, they try to use a credit card with rewards that are relevant to them.
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The new Chase Ultimate Rewards digital experience sets itself apart from the original website by offering a more personalized online experience that makes rewards easier to access and understand. The new website’s features include:

  • A personalized dashboard and online rewards activity module displaying recent activity and points accrued, accessible from internet enabled devices including smartphones and tablets
  • Curated travel content and in-depth travel guides for destinations around the world with recommendations for hotels, restaurants and activities
  • Engaging content that allows cardholders to “like” reward offerings which will in turn tailor the site’s content according to their “favorites”
  • Customized reward offers which are tailored to a cardholders’ lifestyle and card activity
  • User experience designed to offer an optimal user experience on a variety of digital devices

Additionally, Chase customers can still redeem points for travel, gift cards, cash, experiences and more.

“As the economy continues to gain momentum and consumer confidence rises, experiences and reward incentives have become a top priority for our cardholders,” said Jennifer Roberts, president of Chase’s Affluent / High Net Worth Card business. “The new Ultimate Rewards website offers cardholders redemption options that are personalized and consistent with their lifestyle.”

The new Ultimate Rewards website is available to Chase Sapphire cardholders today and will be available for Ink from Chase cardholders and Chase Freedom cardholders later this year.

For more information on Chase Ultimate Rewards, visit www.UltimateRewards.com.

About the Survey
The Chase survey was fielded through an online research panel by Mercator Advisory Group from August 8-14, 2014. The survey reached 1,000 adult consumers ages 21 and older who owned a general purpose credit or charge card. The survey has a margin of error of +/- 3.1%.

About Mercator Advisory Group

Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. Delivering a unique blend of services designed to help clients uncover the most lucrative opportunities to maximize revenue growth and contain costs.

Advisory Services. Unparalleled independent and objective analysis in research documents and advice provided by our Banking Channels, Credit, Commercial and Enterprise Payments, Debit, Emerging Technologies, International, and Prepaid practices.

Customer Monitor Survey Series. Eight annual Insight reports based on primary data from Mercator Advisory Group’s bi-annual surveys of 3,000 U.S. adult consumers to determine their behavior, use, preferences, and adoption of current and emerging payment methods and banking channels to help our clients identify and evaluate business opportunities and make critical business decisions.

Consulting Services. Services enabling clients to gain actionable insights, implement more effective strategies, and accelerate go-to-market plans. Offerings include tailored project-based expertise, customized primary research, go-to-market collateral, market sizing, competitive intelligence, and payments industry training.

PaymentsJournal.com. The industry’s only free online payments and banking news information portal delivering focused content, expert insights, and timely news.

About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations in more than 60 countries. Chase serves more than 70 million consumers and small businesses through more than 5,600 bank branches, 20,000 ATMs, credit cards, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships. More information about Chase is available at www.chase.com, @Chase and Chase Facebook.

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