BabyCenter^® Launches Mom Feed^™ App for iPhone and iPad

New App Provides Support to Parents Raising Kids 1 Year and Older

PR Newswire, San Francisco, July 9, 2015 –
BabyCenter®, the #1 pregnancy and parenting digital resource, is proud to announce the launch of its new app, Mom Feed™, for iPhone and iPad. Available now for free in the App Store, Mom Feed provides bite-size ideas to time-starved parents, giving them expert advice and peer guidance beyond the baby years. Designed for parents with children ages 1 through 8, Mom Feed offers personalized, stage-based expert information as well as insightful and entertaining content from the BabyCenter Community and BabyCenter Blog – all in a steady, real-time stream of updates.

According to BabyCenter’s State of Modern Motherhood Report, digital resources are essential for moms beyond their child’s first year. In fact, nearly 30 percent of moms with children ages 1 and up say they use parenting/baby apps weekly or more often, and expert advice from parenting websites remains Mom’s number one source for parenting-related information.

“We’re thrilled to be offering a new app that’s specifically designed to meet the needs of moms with children over age 1,” said Linda Murray, BabyCenter Global Editor in Chief. “We know moms are hungry for bite-size nuggets of information streamed to them throughout the day. Our Mom Feed app blends nuts-and-bolts parenting advice on topics like sleep, potty training, behavior, and more, with hilarious mom stories and you’re-not-alone advice from other parents. Mom Feed is the best of BabyCenter in a convenient new package for our fans who’ve graduated from the pregnancy and baby stage.”

Mom Feed expands BabyCenter’s portfolio of successful apps, including My Pregnancy Today and My Baby Today, which have been enjoyed by tens of millions of new and expecting parents, and reinforces the company’s dedication to being there for Mom at every stage of her maternal journey.

For more information, please visit https://itunes.apple.com/us/app/mom-feed/id995082845. Mom Feed will also be available for Android beginning October 1, 2015.

About BabyCenter® LLC
BabyCenter is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 40 million moms and dads monthly in 11 languages from Canada to the Middle East to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter provides parents with trusted information, advice from peers, and Remarkably Right® support at every stage of their child's development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world's top brands, retailers, and institutions. Additionally, BabyCenter is committed to improving maternal health globally, and – through its Mission Motherhood™ campaign – works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter LLC is a member of the Johnson & Johnson family of companies.

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Contact:
Nicole Centinaro / Sue Murphy
Coyne Public Relations
973-588-2000