Publicis Hawkeye Showcases More High Performance TV Spots for Bridgestone Featuring Well-Known Sports Personalities

 “Treadmill” TV Spot With Terrance Knighton

In spot #1, the Dueler tires on NFL lineman Terrance Knighton’s ride are Bridgestone’s toughest SUV tires. In fact, they come with an 80,000-mile treadwear warranty. To prove it, we put Bridgestone engineer Jim, Terrance and his big SUV on a giant treadmill for 80,000 miles. After realizing they’re going to be there for a while, Jim tries to make small talk with the big man. He innocently asks him if he's ever been on a treadmill. Terrance takes offense and awkwardness ensues.

“Whisper” TV Spot With David Feherty

In spot #2, we continue to reinforce Bridgestone tires perform best when you need it most. Like when golf commentator David Feherty is on his way to work. David has the Bridgestone Turanza tires on his car. The Turanza tires are engineered with serenity technology to absorb road noise for a quiet ride. And if there’s one person that appreciates quiet, it’s a golf commentator. Bridgestone engineer Pete rides along with David to test the performance of his Turanza tires. Along the way, David helps Pete perfect the “golf whisper.”

“Yoga” TV Spot With John McEnroe

Spot #3 effectively demonstrates control. Like when John McEnroe is late for yoga – the new anger management. Bridgestone engineers Aaron and Ben ride along with John to test the performance of his Potenza tires. They’re engineered for maximum control, so you can take sharp turns with precision. Engineer Ben suggests that a little more control is a good thing for John. As you can imagine, the infamous hothead isn't pleased and kicks the engineers out of the car.

About Publicis Hawkeye
Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company, Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, CiCi’s Pizza, Continental Mills, Delta Dental Plans Association, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.