Avon Launches Redesigned Ecommerce Site
New Avon.com Beauty Destination Supports Avon Representatives and Improves Consumer Access to the Avon Brand
“The Avon Representative and her social circles have been the core of our business for over 125 years,” says Matt Harker, Vice President, Avon North America Marketing. “The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller.”
Improved Representative Experience
With this new website launch, Avon will bolster the social selling experience for its Representatives by delivering tools to enhance their reach, productivity and earnings. To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore. This newly redesigned ecommerce platform includes such customizable features as blogs, special offers, select product highlights and videos. Representatives also have access to an email marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.
New Beauty Destination for Consumers
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative’s eStore, or directly through Avon.com. Additionally, tools such as a “Find a Representative” locator, and a Facebook sign-in makes the shopping experience fast and easy. To help educate and engage consumers, the new site provides rich content, tips from Avon experts, how-to videos, a virtual makeover tool, and ratings and reviews.
The launch will be promoted through a multipronged digital media campaign, developed in collaboration with award-winning digital media agency iCrossing. The campaign is an extension of the Avon You Make It Beautiful campaign, and focuses on how consumers interact with the brand. The campaign will feature the launch of ANEW Vitale, as well as a content series featuring young women who personify the Avon brand and its commitment to beauty, innovation and empowerment.
Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com
iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world’s most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.