When TAG Heuer Makes Jenson Button Dance With Falcons

Jenson Button, Mclaren Mercedes Formula 1 driver and TAG Heuer ambassador showcases an exhilarating show of falconry and unveils the new Formula 1 watch.

Abu Dhabi - United Arab Emirates, 22 November, 2014, PR Newswire- TAG Heuer, the Swiss avant-garde watchmaker, known worldwide for its high precision watches and chronographs, celebrated the last race of the Grand Prix season in Abu Dhabi in style when Mclaren Mercedes Formula One superstar and TAG Heuer brand ambassador Jenson Button showcased an exhilarating show with two Gyrfalcons from Abu Dhabi Falconers’ Club.  The celebration also witnessed the star driver launch the brand’s latest innovative timepieces.

Read More

The exclusive event had Formula 1 champion Jenson Button display his falconry skills while he presented the two Gyrfalcons from the exclusive Abu Dhabi Falconers’ Club in a flamboyant style. The super white Gyrfalcons are considered to be the pinnacle of their breed. With almost 1 meter of wingspan extending from side to side and covered with an astonishing white wash, the Abu Dhabi Falconers’ Club Gyrfalcons are nothing less but a vision of magnificence.

Mr. Stephane Linder, CEO of TAG Heuer, personally welcomed Jenson Button to the event, and gifted him the latest TAG Heuer Formula 1 calibre 16 Automatic. This truly Motor-Racing inspired piece, full-black titanium with some appealing red touches, has been unveiled on the same night by the falcons themselves.

A truly avant-garde  soiree in the iconic Viceroy Hotel had top VIPs attending, many of whom flew in especially for the high-profile occasion from across the globe, making it the event everyone wanted to be at.

For further press information and press sample requests, please contact
Zeina El-Dana or Shawn Stephens, Z7 Communications FZ-LLC, +9714 365 2778 shawn@z7communications.com; info@z7communications.com

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, DON'T CRACK UNDER PRESSURE, is far more than a claim--it is a mindset.

Related Documents

Press Release


  • French
  • German
  • Spanish
  • Brazilian Portuguese
  • Chinese
  • Japanese
  • Malay
  • Korean
  • Thai
  • Arabic

Related Links

Google +

Follow us on Twitter

Follow us on Facebook