Kellogg wants to earn a seat at your breakfast table, hear how they can make mornings better
Kellogg’s is inviting people to join the conversation at OpenForBreakfast.com and in social media, where the company will tell its story and have conversations with people about what they care about – sharing facts and figures, and visuals and videos featuring Kellogg employees, partners and consumers.
“Listening to our consumers and offering a great start to their day is the foundation of Kellogg’s business,” said Noel Geoffroy, Senior Vice President, Morning Foods Marketing & Innovation, Kellogg Company. “With Open For Breakfast, we want to earn a seat at peoples’ breakfast tables by opening up and showing how we’re working to make their mornings better.”
Kellogg will bring the company’s nutrition, community and sustainability commitments to life through a series of videos – including the Open For Breakfast Launch video, which can be viewed here – featuring Kellogg employees, consumers, partners and third party experts such as farmers, nutritionists and teachers. The videos will provide a glimpse into how the company is working toward a better world through real conversations between Kellogg employees and consumers, covering topics including family nutrition and where their food comes from.
“Today, people expect more from food companies. Open For Breakfast is our promise to be available for deeper, real-time conversations about the ways we can continue to improve,” said Geoffroy. “We’re looking forward to hearing what’s on peoples’ minds and sharing the steps in our journey to a healthier world.”
To learn more about Kellogg’s journey and commitments visit OpenForBreakfast.com.
- Click to tweet: .@KelloggsUS opens the doors, invites people to their breakfast table. Submit your questions at OpenForBreakfast.com
- Click to tweet: .@KelloggsUS is Open For Breakfast. Get your questions ready and pull up a chair – http://bit.ly/1r6wVyd
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
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