Ecolean enters South America with Alquería in Colombia
Helsingborg, Sweden, 11th December 2014, PRNewswire/ - Dairy market leader Alquería in Colombia has recently launched one of its milk products in Ecolean’s Air Aseptic packaging solutions. Alquería is also one of the first customers to introduce Ecolean’s innovative reclosing device SnapQuick. The launch marks Ecolean’s entry into South America and the Colombian market.
As one of Colombia’s premier producers of dairy products, Alquería has a proud history of being at the forefront of technological innovation. Alquería has labelled the new Ecolean package “Practijarra”, meaning the “practical jug” to emphasize the convenience of the package.
“Alquería Dairy is known for driving innovation, and the new Ecolean SnapQuick packaging format fits perfectly in our product portfolio. We couldn’t be happier with the introduction; the package has been well received as it suits our consumers and makes it more practical and fun to consume milk”, says Carlos Enrique Cavelier Lozano, CEO of Alquería S.A.
The Colombian dairy and beverage market is one of South America’s most dynamic markets, and it is expected to grow more than 15 per cent in the next five years according to consumer market research company Canadean. With its nearly fifty million consumers, Colombia has the second largest population on the continent and is increasingly open to new products and packaging solutions.
“Alqueria is a company that drives innovation in the market, working with such a company makes us proud. It is the perfect match for us. The cooperation has been nothing but extraordinary, and we are proud to now be present in the Colombian market. South America promises to offer many opportunities for Ecolean, and we already have new projects on the way”, says Peter L Nilsson, CEO of Ecolean.
For further information, please contact:
Anna Annerås, Marketing Director, Ecolean AB
Phone: +46 (0)72 724 35 74
Ecolean develops and manufactures innovative packaging systems for the dairy and liquid food industry. Ecolean’s modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is a global company with headquarters in Sweden. Founded in 1996, it has commercial activities in more than 30 countries, China, Pakistan and Russia being the largest markets. Ecolean has 260 employees.