Red Robin Serves Up The Cure Burger for Holiday Hangover Relief
Exclusive Menu Item is “Just What the Doctor Ordered” After a Long Holiday Season
Millions of drinking-age Americans believe food is the key to hangover relief, with almost half (46 percent) saying they eat to relieve a hangover**, according to a survey conducted by Kelton for Red Robin. Foods that the 21-and-over demographic name as top hangover cures are eggs (51 percent), breakfast meats (49 percent) and burgers (45 percent) – all included on The Cure Burger. Just over one third (34 percent) also include french fries and 30 percent put cheese on this list. Yummm!
The experts at Red Robin know that after a long season of celebrating, The Cure Burger – a fire-grilled gourmet patty topped with chili, cheddar cheese, crispy bacon, mushrooms and a sunny-side up egg on a sesame seed bun and served with Bottomless Steak Fries® – is just what the doctor ordered.
“Sometimes the cure for too much – is more. More indulgence, more deliciousness, more of what you love. The Cure Burger includes all of Red Robin’s most popular toppings in one amazing burger, guaranteed to treat what ails you,” said Denny Marie Post, Red Robin’s senior vice president and chief marketing officer. “We want to do our part to help guests in-the-know recover from the holidays in a delicious way. Hurry to Red Robin for your relief – this prescription expires January 7.”
Red Robin’s survey also uncovered additional holiday hangovers that millions of Americans will need some time to recover from this season.
3, 2, 1… Happy New Year!
With New Year’s festivities quickly approaching, 62 percent of those with hangover experience admit they have experienced New Year’s Day hangovers in the past. Ringing in 2015 might be just as promising: with nearly three quarters (71 percent) of adult drinkers planning to imbibe this New Year’s Eve, it’s possible they will meet the same fate.
Additionally, the holidays offer little reprieve on the wallets as well. Forty percent of respondents express a need to recover from paying bills and 27 percent say the same about shopping for holiday gifts.
Busy busy – the social side of the holiday also takes its toll as nearly one in five need recovery time from visiting family (19 percent) and too many commitments (16 percent) as the season ends.
Red Robin encourages guests experiencing any form of holiday hangover to visit participating restaurants nationwide and ask for The Cure Burger by name. To find the Red Robin restaurant location nearest you, visit www.redrobin.com. To sign up for the Red Robin Royalty™ loyalty program, visit royalty.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the Gourmet Burger Authority™, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. Red Robin offers a variety of options behind the bar, including its extensive selection of local and regional beers, and innovative adult beer shakes and cocktails, recently earning the restaurant the 2014 VIBE Vista Award for Best Beer Program in a Multi-Unit Chain Restaurant. There are more than 500 Red Robin restaurants across the United States and Canada, including Red Robin Burger Works® locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
About The Survey
The Red Robin survey was conducted by Kelton between October 28 and November 3, 2014 among 959 nationally representative Americans ages 21 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 21 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measureable and is affected by the number of interviews and the level of the percentages expressing the results. The margin of error is +/- 3.2 percentage points at the 95 percent confidence level.
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* An online study of Americans ages 21 and over
**Among respondents who drink alcohol and have experienced hangovers