Starter Kit includes a SIM card and no-contract wireless plan bundled into one convenient package
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“InComm is transforming the shopping experience by making it easy for customers to keep their current phone and number while still enjoying the savings and flexibility of no-contract wireless. The BYOD program is a perfect solution for consumers who want to activate an extra phone, old phone, trade-in or a phone no longer associated with a contract-based plan. It’s also a great fit for the unlocked phone market, which is gaining momentum in the US,” said Jeff Kiedrowski, Senior Vice President and General Manager, InComm. “By purchasing a BYOD SIM and airtime Starter Kit, these phones can easily be activated for personal use or for someone else.”
Starter Kits offer network coverage from top US national carriers and include a variety of plan types (voice, text, data) and price points to meet changing consumer demands. “No contract” means consumers can try the service risk free and change plans/providers when it suits them.
InComm’s BYOD Starter Kit is also an attractive program for carriers, as they can acquire a new customer without funding a subsidized handset sale. The Starter Kit also improves customer acquisition in channels such as convenience, discount and pharmacy as merchandising space for carrier handsets is limited.
On the retail front, the Starter Kit fits into the existing no-contract wireless footprint, brings in new customers and generates an increased average selling price while establishing retail stores as airtime replenishment locations. Starter kits provide an alternative to handsets (which are often costly) to the retailer. Starter Kits are currently offered at over 25,000 retail door fronts nationwide and will continue to expand.
“We had a unique opportunity to bring a new BYOD product to market within our existing retailer footprint, as well as leverage our Point of Sale Activation (POSA) technology,” said Kiedrowski. “For consumers, our Starter Kit offers a wireless package with everything they need to start saving. For retailers and carriers, it offers an alternative to stocking phones in stores, helps drive foot traffic and increases new acquisitions.”
To learn more about InComm’s BYOD Starter Kit, please view the following brief introductory video at https://vimeo.com/incomm/byodinfointro.
About InComm
Leveraging deep integrations into retailers’ point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.
Source: InComm
Media Contacts
InComm
Leah Gladu
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Sean Teaford
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