Nasacort® Allergy 24HR Partners with The Book of Awesome Author and Renowned Smell Expert to Celebrate the Happy Smells of Spring
Allergy sufferers are encouraged to share the #HappySmells they experience this season
Smell is an important sense that contributes to our enjoyment of life.1 But for the more than 60 million Americans who suffer from seasonal and year-round hay fever and other upper respiratory allergies, symptoms like sneezing and nasal congestion can inhibit this sense. It’s important for nasal allergy sufferers to manage these symptoms, so they can enjoy all of the Happy Smells that spring has to offer. Together, Nasacort Allergy 24HR, Neil Pasricha and Dr. Wysocki are encouraging people to share their own favorite Happy Smells of spring using #HappySmells.
“Smells are chemicals – and although many people think of chemicals as bad things, they are integral to our experiences,” Dr. Wysocki explained. “Smell is also the only sense with a direct link to the part of the brain called the limbic system, which governs emotion and behavior. That’s why for many people, smells can evoke feelings or make them recall vivid or emotional old memories. It’s a powerful sense that affects us every day.”
Nothing is more effective for the treatment of nasal allergy symptoms than Nasacort Allergy 24HR. It provides 24 hour relief of sneezing, itchy runny nose and the toughest nasal allergy symptom – congestion, helping to ensure these symptoms don’t interfere with people’s ability to smell clearly. This is important because smell can impact everything from people’s mood to their performance at work to their sense of well-being.2
“Every day, I celebrate the little moments in life that are truly awesome – and from the smell of the first barbecue wafting over your neighbor’s fence to the smell of rain on a hot sidewalk, the spring time is full of them,” Pasricha explained. “But like a lot of people, I suffer from terrible seasonal allergies and can’t smell a thing unless I take care of the symptoms with Nasacort Allergy 24HR. For me, awesome things are what life’s all about. So the more I manage my allergies, the more awesome things I experience.”
When it comes to spring allergies, many people don’t understand that allergy symptoms are not caused by allergens directly but rather by the body’s production of chemicals, which are triggered by allergens. The chemical responses that can cause nasal allergy symptoms include histamine, leukotrienes, cytokines, prostaglandins, eosinophils and tryptases. Antihistamines only stop one of these chemical responses. Nasacort Allergy 24HR stops more of what makes you miserable by blocking more of these chemical responses than antihistamines.
Nasacort Allergy 24HR belongs to the most effective class of nasal allergy medications, and the class doctors prescribe most to treat nasal allergy symptoms. It is indicated for seasonal and year-round nasal allergy symptoms, including nasal congestion and is available in 60 and 120 spray dose bottles.
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1 Miwa, Tikaki, et al. Impact of Olfactory Impairment on Quality of Life and Disability. Arch Otolaryngol Head Neck Surg. 2001;127(5):497-503. doi:10.1001/archotol.127.5.497.
2 Fox, Kate. Social Issues Research Center. The Smell Report. Available at http://www.sirc.org/publik/smell.pdf. Accessed February 2015.