BEACH BLONDE™ IS BACK: LAUREN CONRAD JOINS JOHN FRIEDA® HAIR CARE TO CELEBRATE THE RETURN OF THIS CULT FAVORITE
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For ten years, fans have been clamoring for the return of the brand’s cult-favorite sea salt spray, which was discontinued in the early 2000s. Today, perfectly undone, beach-inspired looks have become a must-have, year-round style staple. So to once again empower fans with the essential prep and styler regimen they demand to create on-trend ocean effects, John Frieda® Hair Care introduced the revamped Beach Blonde™ Collection at this exclusive event.
For one night only media personalities, social media influencers, and A-list stars enjoyed the ultimate beach party. Inside, guests were instantly transported to a warm oasis as the intoxicating summery scent of the Beach Blonde™ Collection immersed their senses. Attendees relaxed in boho-chic private cabanas complete with beach loungers and towels while enjoying summer themed cocktails and lobster rolls served from a food truck.
Attendees received an all-access pass to escape the winter doldrums and enjoyed exclusive styling stations featuring the John Frieda® Beach Blonde™ line, posed on the “red carpet” indoor boardwalk, and danced and played lawn games to the sounds of top DJ, Jilly Hendrix. A custom made sand sculpture served as memorable backdrop, as guests posted photos using the #BeachBlonde hashtag, and uploaded GIFs of their new beachy hair styles from the custom photo booth.
Find candid photos of your favorite style influencers by searching for #BeachBlonde on Twitter and Instagram. And make sure to stay tuned to the John Frieda® Hair Care and Lauren Conrad social media platforms to discover exclusive “how to” videos from Lauren Conrad at JohnFrieda.com/BeachBlonde, detailing how to recreate her iconic beachy blonde looks.
ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh Cooling Body Cloths™; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Beach Blonde™, Colour Refreshing Gloss and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
#BeachBlonde
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER/LINDSAY BOOS
TRACTENBERG & CO.
212.929.797
