New Dial^® Body Washes Nourish and Restore to Deliver Healthier Skin for a Healthier You

Dial^® Miracle Oil Body Wash is the first-ever body wash formulated with micro oil technology for beautifully soft skin. In addition to marula oil – which is known to nourish and deeply hydrate skin while protecting it from damaging, age accelerating free radicals – the body wash contains an intoxicating Blue Lotus scent. New Dial^® Miracle Oil produces a luxurious lather that leaves skin feeling restored and moisturized.

Dial^® Omega Moisture Body Wash boasts a moisture-rich, clean rinsing formula enriched with sea berries for healthy, soft skin. Sea berries contain 190 nutrients and high levels of omega lipids to help nourish and strengthen the skin’s barrier.

“For over 65 years consumers have trusted Dial^® to deliver high quality products for the whole family,” said Celeste Calderon, Director of Marketing, Dial Personal Care. “Our team of experts are inspired by the latest in beauty and food trends to develop the most innovative and beneficial new products using the latest advancements in research and development.”

New Dial^® Body Washes are available at grocery, drug and mass retailers nationwide starting February 2015. Suggested retail price is $4.99 for a 16-ounce bottle. Also look for Dial^® liquid hand soaps and glycerin bars.

For more information on Dial^® brand product innovations, please visit
www.dialsoap.com and www.facebook.com/dial.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial^® soaps, Purex^® laundry detergents, Right Guard^® antiperspirants, got2b^® hair gels, and Loctite^® adhesives. Visit www.henkelna.com for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.3 billion in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX.