PR and Marketing Pros Require a Robust Tool to Maximize Communications Impact

Media monitoring and precision media targeting remain top challenges for communicators; PR Newswire responds with an enhanced Agility monitoring and targeting workflow platform.

#PR & #marketing pros don't work in silos. They require a platform that bridges workflows

PR Newswire, 
New York, March 3, 2015
The media landscape is evolving rapidly and brand management has become complex. Conversations about brands are happening across the web on traditional media sites, as well as social networks, blogs and forums. Monitoring that chatter and managing messaging and audience engagement has become a task insurmountable without sophisticated tools that fit today’s public relations and marketing workflow.
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PR Newswire’s Agility platform is a powerful tool built to evolve with the industry it serves in an agile manner that provides rapid and flexible response to the needs of customers.

“PR people don't work in silos,” says Jason Edelboim, PR Newswire’s senior vice president of global products. “They work across different activities and different workflows in support of their campaigns and their programs.”

Monitoring

Agility enables users to monitor topics across the web through interactive graphs that display topics over a period of time. Social posts, news articles, blog posts and videos are streamed right into a system that allows marketing and PR professionals to immediately engage with the content and influencers.

Targeting

PR Newswire’s journalist and influencer database is the most extensive in the industry and Agility’s targeting tools help users to research previous articles, social profiles and even Klout scores to help zero in on individual journalists, blogger or media outlet, then build targeted lists.

Distribution

Agility allows users to easily distribute news releases and multimedia assets. Subscribers can access PR Newswire’s industry–leading content distribution network, or build customized media outreach lists, personalized with contact names to help build relationships.

Reporting

The ability to demonstrate ROI is always top of mind for PR and marketing professionals and with Agility, users can prove value and understand the impact of their communications efforts with elegant reporting that compares activity, engagement metrics and custom reports can be created and shared.

“Having one tool to manage these critical communications activities cuts down the time spent going into disparate systems, so communicators can focus on their campaigns and programs,” Mr. Edelboim continued. “Agility also encourages more collaboration among the teams and individuals across an organization that are crafting messages, building media relationships and managing brands and reputation.”

You are invited to learn more about PR Newswire’s Agility platform: Click here for a demo request.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end–to–end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi–channel, multi–cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia–Pacific region, and is a UBM plc company.

Media Contacts:

Victoria Harres
Vice President, Strategic Communications & Content
[email protected]

Source: PR Newswire Association LLC