Bayer CropScience and Feeding America Rejoin Forces to Combat Hunger in 2015
#Thankful4Ag campaign hits the road with Luke Bryan’s Farm Tour to raise greater awareness and help provide more than 300,000 meals to families in need
PR Newswire, RESEARCH TRIANGLE PARK, N.C. (Sept. 24, 2015)
Bayer CropScience today announced the launch of its third annual #Thankful4Ag campaign, a national social initiative dedicated to helping feed families in need in the U.S. and educating consumers about how their food gets from field to fork. For the second year in a row, Bayer CropScience will work with Feeding America® to help the 48 million Americans living in food insecure households. This year’s campaign will run from September 24 – October 31, coinciding with Country Music Association and Academy of Country Music Entertainer of The Year Luke Bryan’s annual Farm Tour, sponsored by Bayer Corporation.
“As the son of a farmer, I believe it's important for everyone to understand and appreciate how hard today's farmers have to work to provide us with the meals that grace our tables each day,” Bryan said. “I'm excited that as a sponsor of the Farm Tour this year Bayer will have the opportunity to promote the #Thankful4Ag campaign to my fans, giving these farmers the celebration they deserve.”
Help us meet our goal of providing 330K meals to those facing hunger. 1 RT = 11 meals! #Thankful4Ag Tweet
#Thankful4Ag invites people to visit www.Thankful4Ag.com and take the “What type of farmer are you?” quiz to determine what kind of crop they were born to grow. Participants will find out if their calling is to be an Idaho potato grower, a South Georgia kale grower or one of 10 other crops and commodities growers who provide us with the fuel and fiber we need. Participants can also virtually meet a U.S. farmer, learning more about the grower’s daily life and the hard work he or she puts in to feed or clothe the nation. Each time someone takes the quiz and shares the results, or uses the hashtag #Thankful4Ag, Bayer CropScience will donate $1, or 11 meals* to Feeding America, up to 330,000 meals.
“Today, one in seven Americans turns to Feeding America food pantries and meal service programs to help feed his or her family,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “Our network of food banks serves more than 46 million people in the U.S. each year, and without our nation’s farmers’ support, our work would be impossible.”
For the first time ever, the #Thankful4Ag campaign will also travel to eight cities across the U.S. with Luke Bryan’s seventh annual Farm Tour, sponsored by Bayer Corporation. Concert attendees will have the opportunity to learn more about why they should be #Thankful4Ag and who they should thank – the 3.2 million American farmers who feed, clothe and fuel us every day.
Bayer CropScience will also make a $2,000 donation to the local Feeding America food bank supporting the area along each stop of the tour.
“The #Thankful4Ag campaign is an important reminder to us all to take a moment to appreciate and celebrate the men and women in agriculture, all while helping to feed those in need,” said Jim Blome, president and CEO of Bayer CropScience LP.
In 2014, the #Thankful4Ag campaign donated 200,000 meals to hungry families across the country during the six-week campaign. This year, Bayer has increased its commitment by pledging to help provide 330,000 meals. Visit www.Thankful4Ag.com and take part in this quiz today to learn more about the faces of farming and to help Bayer CropScience and Feeding America fight hunger.
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About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 9,494 million (2014) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 23,100 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
About Luke Bryan
Since the debut of his first album in 2007, Luke Bryan has placed 13 singles at No. 1 and sold nearly 8 million albums with 30 million digital tracks from his five studio albums. He has been named Entertainer of the Year by both the Academy of Country Music (twice) and the Country Music Association. Luke recently debuted his KILL THE LIGHTS album at #1 on both the Billboard Top 200 and Top Country Albums charts, where it remained for two consecutive weeks. This is Luke's third consecutive album to debut at #1 on the Billboard Top 200. KILL THE LIGHTS also becomes the third-largest album debut in 2015, next to the R&B/hip hop releases from Drake and Kendrick Lamar. KILL THE LIGHTS is the highest country album debut in the last two years as well, since Luke's own CRASH MY PARTY release debuted at #1 in August 2013. Luke is taking his “Kick The Dust Up Tour” across North America in 2015 and to date has sold-out nine stadium shows. His seventh annual Farm Tour will run September 30 to October 10. Earier this year, the Country Music Hall of Fame and Museum launched a new exhibit, “Luke Bryan: Dirt Road Diary.” The exhibit runs through November 8, 2015.
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***$1 helps provide 11 meals secured by Feeding America® on behalf of local member food banks. Bayer guarantees a minimum of 220,000 meals (monetary equivalent of $20,000), up to 330,000 meals (monetary equivalent of $30,000) to Feeding America and member food banks from 9/24/15 to 10/31/15.
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