Michelin celebrates 125 years of Quality, Safety, and Excellence at Abu Dhabi’s Yas Marina Circuit
Abu Dhabi, 31st March, 2015 - Michelin today celebrated its 125th anniversary this year with a special event at Yas Marina Circuit, home of the Abu Dhabi Formula 1 Grand Prix. Marking the special occasion, the trend setting tyre giant welcomed winners, who participated through its Michelin Arabia Facebook page, to experience at first-hand the Michelin story and its rich history.
With its origins in France, Michelin shared its heritage of innovation covering:
- Heritage: Its rich history, such as how Michelin is the first company to fit a car with pneumatic tyres, on which modern tyres are based today;
- Innovation: The modern and sustainable technology Michelin uses to develop tyres and improve mobility;
- Safety: Showcasing the intricate methods applied to every MICHELIN tyre to keep it safe on the road;
- Motorsports: Its longstanding history in motorsports, appropriately set at the Yas Marina Circuit, home of the Abu Dhabi Formula 1 Grand Prix
Nour Bouhassoun, Chairman and President of the Michelin Africa - India - Middle East Zone (AIM Zone), said: “It’s a proud moment for all those who are part of the Michelin story. We’ve achieved a remarkable milestone by reaching 125 years, giving us a sense of achievement for everybody involved. We are constantly developing as a company and looking to lead the way forward for the next 125 years.”
Established by the Michelin brothers in Clermont-Ferrand in 1889, the company has long been recognized for its consistent approach to sustainability and improving customer experience. The brand has been recognized for its high standard of quality, having been the first to fit a car with pneumatic tyres - a first of its kind to use compressed air that absorbs impact, providing comfort to travelers at a time when motor vehicles were in their infancy.
Furthering its need for growing excellence, Michelin has created Michelin road guides, Michelin maps and road signs as a part of its commitment to improve and ensure overall ease of mobility.
For Michelin, however, the prime focus has been to use innovation to bring to the front its core value: safety. Allocating 600 million Euros every year to Research and Development, one of Michelin’s many contributions has been the invention of the radial tyre, which is now used by most tyre manufacturers across the world, as its design ensures sturdiness, which has been revolutionary for safety on the roads.
Motorsports have always been a testing ground for Michelin. At the event, some of the world’s most reputable high performance vehicles were present, offering customers an exhilarating opportunity to experience the performance of MICHELIN tyres in demanding conditions.
One of the Michelin Arabic Facebook winners, Mustafa Fahmi Daoud, who attended the event said: “This has been such an eye-opening experience. I never truly grasped just how much tyres alone can make a difference to my driving safety and comfort, until now. To be made aware of all the other areas, that Michelin has been involved in as well, has been an extremely enriching experience”.
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Notes to Editors:
Michelin, a 125-year-old French institution, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles, motorcycles, earthmovers, farm equipment and trucks. Moreover, Michelin also publishes travel guides, hotel & restaurant guides, maps and road atlases, and offers electronic mobility support services on viamichelin.com. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.
Michelin’s regional headquarters for Africa, India and the Middle East (AIM) is based in Dubai, UAE. In addition, it has 4 commercial agencies based in India, South Africa, Cameroon and Nigeria, and operates in other countries through an importer model. More information about Michelin is available on www.michelin.com.
You can also connect with Michelin on www.facebook.com/MichelinArabia
For more than a century, MICHELIN has dedicated all its expertise and innovation to enhancing mobility for motorists around the world.
|1889||Founding of Michelin et Cie.|
|1891||Michelin files its first patents for removable and reparable tyres.|
|1895||Michelin introduces Éclair, the first car fitted with pneumatic tyres.|
|1898||Birth of Bibendum, the Michelin Man.|
|1900||First Michelin Guide published.|
|1905||Introduction of the “semelle Michelin” tread with hobnails to improve tyre grip and durability.|
|1913||Michelin invents spare wheel, in the form of a removable steel wheel.|
|1923||First low-pressure car tyre (2.5 bar).|
|1926||Michelin creates its first Green Guide for tourists.|
|1930||Michelin files a patent for the integrated tube tyre.|
|1938||Michelin introduces Metalic, the first truck tyre with a steel casing.|
|1946||Michelin receives a patent for its revolutionary radial tyre.|
|1959||Michelin introduces the first radial tyre for earthmovers.|
|1979||The MICHELIN radial tyre wins the Formula 1 championship with Ferrari.|
|1981||The MICHELIN Air X is the first radial aircraft tyre.|
|1992||Launch of the fuel-efficient MICHELIN ENERGY™ tyre.|
|1995||The US space shuttle lands on Michelin tyres.|
|1998||The first Michelin Challenge Bibendum, the leading international clean vehicle event.|
|1998||The Michelin Man’s 100th birthday.|
|2000||The Michelin Man elected best logo of all time by an international jury.|
|2001||Michelin brings to market the world’s largest earthmover tyre.|
|2003||Launch of a range of MICHELIN brand automotive accessories.|
|2006||Michelin revolutionizes truck tyres with MICHELIN Durable Technologies.|
|2007||Launch of the new MICHELIN ENERGY™ Saver tyre, which reduces fuel consumption by nearly 0.2 liters per 100 kilometers, thereby avoiding the release of nearly 4g/km of CO2.|
|2010||Market launch of the MICHELIN Pilot Sport 3 and MICHELIN Pilot Super Sport tyres.|
|2011||Introduction of the MICHELIN Pilot Road 3, the first dual-compound tyre with sipes.|
|2013||Market launch of the ultra high performance MICHELIN Pilot Sport Cup2, the only tyre certified for use on the new Ferrari 458 Speciale, Porsche 918 Spyder and AMG SLS Black Series|
|2014||The MICHELIN Premier A/S car tyre with a self-regenerating tread is presented at the North American International Auto Show in Detroit|
|2015||Michelin launches CrossClimate in Europe, a breakthrough tyre that runs through summer and winter|
|2015||Michelin celebrates the brand’s 125th Anniversary|
Michelin Key Figures
|Production base||67 production sites in 17 countries|
|Number of employees||111,200 people worldwide as of December 31, 2013|
|Research and development||More than 6,600 researchers working in 25 facilities on three continents, North America, Europe and Asia|
|Annual R&D budget||€600 million|
|Annual output||171 million tyres produced, over 13 million maps and guides sold in more than 170 countries, and 1.2 billion itineraries calculated by ViaMichelin|
|2014 net sales||$26 Billion USD|