CASIO PRO TREK ANNOUNCES PARTNERSHIP WITH FAMILY ADVENTURE GUY CHARLES SCOTT

Timepiece Industry Leader Tackles the Trails with Avid Runner, Cyclist and Triathlete

/ PR Newswire / — Today, Casio America, Inc. is proud to announce its partnership with Charles Scott, “The Family Adventure Guy” and athlete, in support of the company’s PRO TREK series of Triple Sensor timepieces. Through this partnership, Scott will demonstrate the benefits of Casio’s PRO TREK timepieces when navigating the great outdoors on his adventures cycling, running and hiking, as well as document his experiences with the brand in his blog Family Adventure Guy.
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“Whether running on a road or trail, it is important to have the proper equipment that is both reliable and versatile,” said Scott. “I am excited to be working with Casio and its PRO TREK timepieces because they offer all of the essential functions to guide me on my runs and adventures, while also withstanding the harshest of environments.”

A National Geographic-featured adventurer, public speaker and author of the book Rising Son: A Father and Son’s Bike Adventure Across Japan, Charles Scott gives keynotes and workshops encouraging people to challenge perceived limits. He ran his first marathon at age 13 and has completed six Ironman triathlons. He takes his two young children on endurance challenges linked to charitable causes and has been featured in media around the world. He and his children have cycled more than 7,000 miles, including the length of Japan, the circumference of Iceland, across Western Europe, and even over the Rocky Mountains while following the Lewis & Clark Trail in the United States. Charles is also a guide to disabled athletes, and in October 2014, led Dan Berlin in his successful attempt to become the first blind runner to cross the Grand Canyon and back nonstop.

“We are thrilled that Charles Scott will be representing Casio’s PRO TREK brand,” said David Johnson, vice president of Casio’s Timepiece division. “Scott’s confidence, passion and diverse expertise as an endurance athlete make him a perfect partner for our PRO TREK series.”

Casio’s PRO TREK timepieces are designed and engineered to be the essential tools for any outdoor pursuit. With features including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), water resistance, low temperature resistance, daily alarms, stopwatch, and more, they’re equally suited for the experienced adventurer as well as the weekend warrior who enjoys climbing, hiking, camping, mountain biking, hunting/fishing, and more. Casio’s PRO TREK series offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience.

For additional information on Casio’s PRO TREK series, please visit www.ProTrek.Casio.com. For more information on Charles Scott, please visit https://familyadventureguy.blogspot.com and for a brief excerpt of his talks, please visit: https://vimeo.com/11083542.

About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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Christine Azzolino/Amanda Pecora
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(973) 588-2000
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Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
[email protected]

Charles Scott, Rim-to-Rim-to-Rim Run

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