Multiple beauty benefits in one product: Artistry Ideal Radiance Illuminating CC Cream

CC Cream Amway Expands Brightening Collection to Encompass Skincare’s Fastest-growing Category

Multiple beauty benefits in one product: @ArtistryBeauty Ideal Radiance Illuminating CC Cream

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/ PR Newswire / — Around the world, modern women crave high-performing, multifunction beauty products that deliver several beauty benefits in one single formula. The latest addition to the Artistry Ideal Radiance Collection makes meeting these demands as easy as A-B-C – or CC, to be exact.
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Artistry Ideal Radiance Illuminating CC Cream delivers targeted brightening combined with the complexion-perfecting properties of a makeup foundation. When used with the Artistry Ideal Radiance skincare regimen, the multi-benefit color correcting formula reveals flawless-looking, more even-toned skin and long-lasting, luminous coverage that instantly helps minimize visible dark spots and redness.

“The ‘alphabet’ cream category is predicted to grow 32 percent by 2017,” notes Vice President of Global Beauty Maud Pansing. “Women today have very full lives and want products that deliver more benefits. With Artistry Ideal Radiance Illuminating CC Cream, our scientists have created a solution that does more than cover visible dark spots – it conveniently helps brighten and perfect skin’s appearance in one single step. It’s a natural extension of the collection.”

Brighten. Perfect. Prime.
Like its Artistry Ideal Radiance counterparts, Illuminating CC Cream delivers multiple skin benefits:

  1. Brighten: When used with Artistry Ideal Radiance skincare, luxurious Pearl Protein boosts skin’s natural radiance while diminishing the look of dark spots and discolorations.
  2. Perfect: Exclusive Multi-Dimensional Finishing Complex, which powers the formula, instantly enhances skin’s appearance as innovative color-control pigments even tone with lightweight, sheer-to-medium coverage.
  3. Protects: Provides sun protection from harmful UV rays.

“Artistry Ideal Radiance Illuminating CC Cream enhances a woman’s beauty regimen with clarifying color correction that brightens and perfects the look of skin,” explains Artistry Global Makeup Artist Rick DiCecca. “Skin instantly appears flawless, lit with subtle luminosity.”

Oil free, non-acnegenic and non-comedogenic, Illuminating CC Cream is suitable for all skin types and ethnicities. It can be worn alone or under foundation as a targeted upgrade to tinted moisturizer that also shields skin against harmful UVB/UVA rays with broad-spectrum SPF 50 minimizing the aging effects of free radicals and environmental damage that cause dark spots and discolorations to form in the first place.

A Holistic Approach to Healthy Radiance
The Artistry Ideal Radiance Collection includes Illuminating Cleanser, Illuminating Moisture Lotion, Illuminating Essence, Spot Corrector, Illuminating Moisturizer, Illuminating Moisture Cream and, now, Illuminating CC Cream. As the skincare collection’s first cosmetic complement, Illuminating CC Cream helps boost results for women by further reducing visible hyperpigmentation, leaving skin looking even more radiant and more even toned.

Artistry Ideal Radiance Illuminating CC Cream launches in the United States in May, 2015. Artistry® products are sold exclusively through a network of Amway Independent Business Owners (IBOs) millions strong worldwide. Please visit Amway.com for more information or to locate an IBO.

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About Artistry®
Artistry® is ranked among the world’s top-five, largest-selling premium skincare brands.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry® products are sold through more than three million Amway Independent Business Owners in more than 100 countries and territories worldwide.

About Amway
Amway and its parent company is a $10.8 billion direct selling business based in Ada, Michigan, USA.  Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and color cosmetics, and eSpring® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100.  For company news, visit globalnews.amway.com.

*Source Euromonitor International Limited; www.euromonitor.com/amway-claims

Media Contact

Larissa Malone
larissa.malone@amway.com
616-787-6217

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