Alice in Paperland

Tumble down the rabbit hole in Rogier Wieland’s surreal trompe l’oeil video on moleskine.com/alice

The Moleskine notebook gets curiouser and curiouser as it tumbles down the rabbit hole and into Lewis Carroll’s literary classic, Alice’s Adventures in Wonderland. The maker of the iconic notebook today invites its community to go on a journey to discover their true creativity on the pages of the new Moleskine Alice’s Adventures in Wonderland Limited Edition Collection.

In the story, Alice embarks on an extraordinary journey sparked by her own curiosity. Taking its cue from this leap of faith, Moleskine wants others to imagine where they could go with only their thoughts and their notebook as company. Dutch papercut artist Rogier Wieland has shared his visions in a dreamlike short video clip that uses papercut art, optical illusions 2d and stop motion animation as well as a live rabbit. He invites viewers to open themselves up to a world where the real and the imagined collide for a creative journey like no other.

Harking back to the creative brand’s literary roots, the new collection pays homage to Carroll’s masterpiece through an imaginative redesign of the original black rectangle with rounded corners, elastic closure and ribbon bookmark. Working closely with The British Library, Moleskine has reproduced original illustrations by John Tenniel on the notebook covers, while a page of Carroll’s original handwritten manuscript has been reproduced on the flyleaves.

Features

• hard cover notebooks featuring 4 different themed cover designs and colorways
• fifth design in limited run of 5,000, numbered and featuring clothbound cover is exclusively available on official Moleskine ecommerce sites and stores worldwide
• limited edition Playing Cards stickers in back pocket
• ruled or plain paper
• pocket - 192 pages, 3.5” x 5.5” - 9 x 14 cm
• large - 240 pages, 5" x 8.25" - 13 x 21 cm

The Moleskine Alice’s Adventures in Wonderland Limited Edition Collection is available in the US from shop.moleskine.com and in EMEA from store.moleskine.com as well as Moleskine Stores worldwide from today, 15th April.
pocket $18.95 / €16.90
large $24.00 / €22.90

Download full media kit from here.

For updates and further assistance contact:
Silvia Trenta | Europe | [email protected] | T +39 0200680530
Evie Jeffreys | British Library | [email protected]
Jenny Chang | Americas | [email protected] | T +1 212.627.8098
Consuelo Romeo | Asia+Australia | [email protected] | T +852 39752408

Moleskine

Moleskine® is a brand that encompasses a family of tools for creativity and productivity: notebooks, diaries, device covers, journals, digital apps, bags, writing instruments and reading accessories. They are the essential objects that we keep close as we navigate our physical lives and engage with our digital communities. They are the objects that identify us wherever we are in the world and invite us to imagine what will become the cultural heritage of tomorrow.
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